Creating one exciting blog post after another and keep on doing so weeks after weeks is a challenge that not everyone can stands against. That is the reason why so many blogs start breaking at the seams just after couple of months, if not after couple of weeks. But there is a piece of good news, and the news is that you can now learn to create one killer blog post after another, and that too in a handful of simple steps.
Writing killer blog posts
What people need?
This is important. Finding what your blog readers want from the blogs they read will help you construct a blog post for your blog. You can use poll results, forum questions, and blog comments, etc., to find out the information need of your readers.
Who will read it?
Do you know who the ideal reader of your blog is? Where she lives, and what all she does in his life? Is she a teacher or a student? Is she old or young?
These are some of the questions you need to ask to define your target audience. Defining your ideal target audience is important in order to decide the tone of voice to use to write blog posts. It also helps in word selection.
Research
The process of writing a high-quality starts with researching the topic you have chosen. The more time you will spend doing the research the better will be the output, but it does not mean you should spend your lifetime researching the topic.
You need to study the topic from every point of view to get a complete picture, which is not possible unless you spend some time in researching about the topics.
Draft composition
Use the research data and create a first draft of the blog post keeping the above factors in the mind. If you want to create a blog post that pulls visitors then you have to get off the cycle of publishing anything that gets typed out by you, and start treating each blog post as important.
You should not consider your first draft as the final blog post. Instead, you should read the blog post and make the necessary changes before publishing it.
Pay attention to details, as the beauty lies in details. Rushing from one blog post to another will not get the desired result, but working painstakingly through each post will definitely drive your readers crazy.
Tags: blog, Composition, First Draft, Forum Questions, Handful, High Quality, Ideal, Lifetime, People, Point Of View, Poll Results, Seams, simple steps, Target Audience, Tone Of Voice, Word Selection
I was once a blue-eyed MBA guy who believed in the power of big companies, and those silky legs and sultry pouts of glamour models in glossy print ads. I also believed that skin-revealing outfits will make me sell insurances, adhesives, and god knows what not. But, this love affair with mass advertising ended sooner than later. I was disillusioned, disoriented, after all my education appeared to be based on false ground. And I later realize that the principles were right, and we messed it up in execution. Hence, I moved on to online advertising. It is more closely tied with the principles of advertising than is offline or the banner ads displayed on the Internet.
Some key difference in online and offline advertisings
- Online advertising is measurable, but its older cousin (mass media advertising) is not.
- Online advertising has many result-producing tools at its disposal, whereas, mass media offers just a handful of useless tools.
- You cannot calculate your return on investment for the advertising dollars you spent in mass media, but you can easily calculate what you got for every single dollar you spent online.
- With mass media advertising, you cannot say for sure who watched your advertisements, but with online advertisements, you know whom your ads are being served.
- By large, online advertising is contextual, while mass media advertising cannot claim the same.
- Online medium inspires communications, whereas, mass media just dictates.
- Online medium offers an option to instigate two-way communication (interesting dialogue), whereas, mass media communication is always one-way (boring monologue).
- Your audience can interact with this medium, and the only interactivity offered by mass media advertising is flipping the page of magazine or changing TV or radio channel.
- When using online advertising, you pay only when you get result, and in mass media ads, you pay and pay and pay, regardless of what the result is.
What do you think about this issue? Do you agree or disagree?
Tags: Adhesives, Advertisements, Banner Ads, Cousin, Dialogue, Glamour Models, Glossy Print, Handful, Interactivity, Love Affair, Mass Media Communication, Mba, Media Ads, Media Advertising, Monologue, Pouts, Print Ads, Radio Channel, Return On Investment, Silky Legs
We have come a long way on our SEO journey, and learned many useful things along the way. I have made a list of the top 10 SEO activities that will get you the most results. If you made a list of your own SEO efforts, what would it include? Let’s compare notes!
- A tightly-focused Keyword (niche keyword) is the foundation of any SEO activity.
- A Creative Headline is also very important for SEO and to make people stop by to read the article.
- A Powerful Meta Description tag has a positive impact on the click-through rate [from SERP].
- Keyword-rich (keyword density: 2-7 %), user-friendly content/article will ascertain that the reader keeps coming back.
- Anchor Text. It is the building block of any linking (interlinking, inbound links or outbound links) activity.
- Inbound Link (backlink) building.
- Interlinking of pages.
- Website submission to DMOZ open directory project as well as to Yahoo and Google directories.
- Article writing and publishing in article directories like ezinearticles.com, articlebase.com, etc.
- Forum posting with a link in signature line, and blog commenting with a keyword-rich anchor text.
I have left many things off of this SEO top 10 list which I feel are less important than the ones inluded. What do you think? Does your list look like this, or is it completely different? Use the comment box and share what you think is most important when it comes to SEO, I’m looking forward to seeing what you post!
Tags: Anchor Text, blog, Creative, google, Handful, Inbound Links, Journey, Keyword Density, Many Things, Meta Description Tag, Niche, Open Directory Project, Outbound Links, SEO, Signature Line, Submission, Top 10 List, yahoo