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30 Apr 10 With rising web Usage in the U.S., eBay and AOL are climbing up fast

Surprisingly with the increasing web browsing habit among Americans during March 2010, it’s the ebay and AOL who are enjoying maximum share of the cake. Recent observation of The Nielsen Company has brought this fact in notice of all.

March 2010 witnessed 57 internet sessions during the month among the Americans, 7.6% more than 53 the previous month. Remarkably the average number of domains visited per person increased by 7.2% and the average number of web pages visited per person also sharply increased by 4.1%. Research further unveiled that average PC time per person increased by 5.9%, amount of time spent viewing average web page sharply rose by 1.2%. Most interestingly number of active internet users accelerated by 3.3%. Such growth rate in such small time span has been truly phenomenal.

In contrary to February 2010, when six of the top ten parent companies missed audience share and all lost average time spent on their websites, March 2010 brought in a gasp of all relief to all; as nine of the top ten companies witnessed major growth in both the segments.

ebay and AOL reaped in maximum benefits. The online auction retail giant ebay topped in both unique audience (5.8%) and time spent on website (12%) growth rate. ebay cherished a unique audience of 66.3 million users who spent an average of 1 hour, 26 minutes and 8 seconds on the website. It secured 8th position in terms of audience size. Fifth ranked AOL LLC followed ebay with an audience growth rate of 5.1% and 8.1 time spent on website growth, with an audience of 85.1 million users spending 2 hours, 14minutes and 38 seconds on average everyday.

Leaders ranked between first to fourth rank, enjoying the largest monthly audience and maximum times spent on the website are – Google, Microsoft, Yahoo and Facebook.

 

nielsen-us-parent-companies-mar-10-apr-2010

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12 Mar 10 Is the Honeymoon Over for Bing?

After eating up shares of Google and Yahoo! Search, Bing appears to have become satiated. The growth rate of the Microsoft baby has slowed down in February. According to a recent report by comScore qSearch data, Bing’s growth in February 2010 has been a mere 0.2 percent.

The industry in the month studied has not changed very much. Google saw a growth of 0.1%, Yahoo! fell by 0.2%, Ask network saw 0.1% decline, and there was no change in AOL LLC network’s usage. It has also kept the leaderboard as it was in the previous months. At number one is Google with 65.5% market share, at number two is Yahoo! with 16.8% market share, and number 3 spot is taken by Bing, which has 11.5% market share. (see image for details)

Seeing the sluggishness in the market, it is not apt to say that Bing has stagnated. The search volume of coming months will show us the real picture, until then let’s assume Bing is still binging.

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18 Feb 10 Bing Grows, and Google, Yahoo Shrinks

It is Binging all across the United States, and slightly less Googling and Yahooing. According to comScore qSearch study, people in the United States have shown inclination towards using Bing over Google and Yahoo in January 2009. Though the change was not significant statistically, it was symbolically. Google and Yahoo each has lost 0.3% user-base to Microsoft’s Bing that grew by 0.6% in the same month. The reference point for this data was December 2009. Despite its nominal rise, Bing is still at number 3 with 11.3% of the US search market pie, whereas, Google and Yahoo! is respectively on number 1 and 2. Google enjoys the trust of 65.4% US web users, whereas, 17% US net surfers have shown confidence in Yahoo SERP (Search Engine Result Pages). At number four was Ask Network, and at number five was AOL LLC network. Ask lost 0.1% market share, whereas, AOL LLC network gained 0.1% US search market share. (See image for complete report). In a different study Wunderman, BrandAsset® Consulting, ZAAZ, and Compete found that search engine a web searcher usage to perform his search influences his view of the brand. The report has the following to say:

Bing users, for example, tend to be mostly from the tip of the adoption curve (innovators and early adopters) where Yahoo! and Google’s passengers tend to be middle majority [and] each search engine demonstrated different degrees of consumer engagement ranging from visiting to finally purchasing.

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