25 Mar 10 Time Spent on Social Networks Doubled in Feb 2010

Social networking has become a huge force, and the naysayers and doomsters have packed their bags and left searching for a hideout. They said social networking will go on Dot Com way. The bubble will burst again, which never happened, and now average time spent on a social networking site by anyone in this world has touched 5 hours 27 minutes 33 seconds mark. As found by The Nielsen Company in a study conducted for February 2010. In the same month in 2009, people spent only around 3 hours and some minutes, on an average.

Who spent most time?

In terms of time spent on social networking sites, Italians are at number one followed by Australians and Americans. On an average Italian spend 6 hours, 27 minutes and 53 seconds on social networking sites, whereas Australians spend 6 hours, 25 minutes and 21 seconds, and American devotes 6 hours, 2 minutes and 34 seconds.

These three countries have outperformed the global average. Who is at number four and five? See the image below to get the rest of the data.

Tags: Australians, Dot Com, Global Average, Hideout, Italians, Naysayers, Nielsen Company, People, Social Networking Site, Social Networking Sites, Social Networks