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04 Feb 10 Google Still Rules the Search Roost, Recorded a 58% Rise in Search Volume

In a study conducted for December 2009 by a market research firm comScore, Inc. it was found that Google has outperformed the global search market in year-on-year (YoY) growth. Google has recorded a YoY growth of 58% in December 2009 against December 2008, whereas, search market worldwide grew by 40%.

People used Google to make 87.8 billion searches in December 2009 as against 55.6 billion searches in December 2008. Yahoo came at distant number two position with only 9.4 billion searches in the same period. Chinese search engine was at number 3 with a total search volume of 8.5 billion searches. (See image for the complete result).

Among the search engines that outperformed the growth of search market were: Yandex with 91% growth, Microsoft sites (70% growth), eBay (58% growth), and Facebook (54% growth).

Bing (part of Microsoft sites) looked positive, but it still has a long way to go before it could match Google’s result. It would be interesting to see from here how it does in coming months.

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25 Dec 09 Facebook Replaces MySpace to Become the Most Searched Term of 2009

According to a study conducted by Experian Hitwise, it was found that Facebook is the most searched term for 2009. The online research firm has made a list of the top 300 search terms from January 2009 to November 2009.

MySpace, which was at number on in 2008 has slipped to 2nd position, whereas, Facebook which was number 10th in the list in 2008 has climbed up to number one slot in 2009. This has been a big leap for this social networking site.

This may be taken as an indication of growing popularity of Facebook, and falling importance of MySpace. Facebook received 0.67 percent of total searches in 2009, whereas, social networking sites and related terms had 2.48 percent share of top 300 searched terms in 2009.

Another major change was with the search volume of eBay. In 2008, it was 3rd most searched term on the Internet, whereas it has fallen to 8tt position in 2009. YouTube at number 4th was the new entry in the top 10 list. (See figure)

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21 Nov 09 SEO Tips – Optimize Your E-Commerce Website

“What the heck is so different about optimizing an e-commerce website? I think, it’s all the same.”

This is a typical newbie response when the here SEO for e-commerce is different than SEO for normal website. And in this mini – series, I will tell you how you can optimize your e-commerce website. These are the same tips that Amazon, eBay, and other online biggies apply to their e-commerce website. You can also apply these tips in your e-commerce website and take your e-commerce website to the first page of Google.

We will start our discussion with learning about keywords in the context of e-commerce website.

Tip 1: Find Commercial keywords

Use the keywords tool that you have to find the keywords that people type when they need to purchase some stuff. Abstain from keywords that include the word “Free”, “Freebie”, “giveaway” etc., whereas keywords that include “sale”, “discount”, “cheap”, etc., should be devoured for. When conducting a keyword research for your e-commerce website then do it with an intention to find commercial keywords only. If you have added blog to your e-commerce site then use these commercial keywords in blogs as well.

Always remember, people do not search for or very rarely search for brand name, and ISBN number; what they search for is the solution to their problems. Keep this in mind when making a list of keywords to use in your e-commerce website.

Tip 2: Keywords column in database

While creating a database make a column for SEO keywords along with product, price, brand name, SKU code, ISBN number, category, etc. The keywords you feed in the database should also go into page titles of the web pages, meta keyword tag, meta description tag, as well as in the content of the body. This is important in order to make your product searchable in search engines.

Tips 3: Singular and plural keywords

If you have been doing SEO optimization for quite some time then you must be aware that a singular keyword fetches one kind of traffic, while, plural get another kind of traffic.

Do not use plural keywords on product pages. Limit its use to home page and your sales landing page. Product page should only take singular keyword.

Tips 4: Do not Stuff your keywords in navigation

Do not stuff your navigation with keywords. This is pointless. It bores the audience, and repels them.

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