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19 Jan 10 Google Slap: How to Stop Google from Slapping You

In the last article, I told you about how Google slaps its customers (PPC advertisers), and how unfair this practice is. But as noted in the article, this is Google’s world and we have to live by the rule set by Google, so until some other forces come to our rescue, we have to comply and find way of not getting slapped by the search giant.

Google justifies its action of levying the maximum penalty (by charging the maximum possible rate) on advertisers that do not meet their guidelines by saying they are working for bettering the usage experience of average users.

In this article, I am going to share some of the industry’s secret that top marketers use to avoid Google Slap. After reading this article, you will also be on the same footing with online marketing big shots, at least in terms of avoiding Google Slap.

5 ways to avoid Google Slap

  1. Add content to your landing page. You can do this by replacing bullets that you have used in the page by paragraphs.
  2. Start a blog and write some content or get some articles from article directory. Add at least 2 links to your landing page in this blog.
  3. Add outgoing links on your landing page, possibly to a high ranking page. You can also add links to your blog. Add link at the bottom of the blog in footer, to avoid traffic leak. Make the size of the outgoing anchor text smaller.
  4. Add an XML sitemap. Also add an HTML sitemap in the footer.
  5. If you send out e-mail newsletters then add them as a content page to your landing page via sitemap.
  6. Make sure all on-page SEO techniques have been properly used. Anchor texts should also be SEO-friendly.

Use these tips, put your PPC campaign live, and wait for the visitors. Application of these tips will help you avoid Google Slap.

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31 Oct 09 Why Would You Want to Build Backlinks

Everyone talks about backlinks, and some even tell you how to build backlinks. But what bothers a newbie a lot is the fact that seldom they are told about the many benefits of link building. Yes, you read it right. No link building is done for the sake of link building itself. There are much more to it. There are many benefits of link building, which you will be seeing in this post.

As we know backlinks are of two kinds: one-way backlinks and two-way backlink. One-way backlink means a backlink from a website to which you are not linking back, whereas, two-way backlinks means exchanging links from the website that links back to you.

One-way links are seen with much respect because it is assumed that you can get one-way link to your web page only when other webmasters think that the content of your webpage is worth sharing.

Purpose of link building

Traffic Boost up: A backlink to your web page works as a doorway through which people will enter into your website. The more backlinks you will have the more entry points you have created, and naturally the more entry points you will have the more people will enter. Strategically placed backlinks are the most potent way to pull targeted traffic to your website.

Page popularity

Backlinks also works to popularize your different pages. Unlike other marketing tools that work to promote the entire website, a backlink works to promote individual pages of the website. This is very important. Suppose, to build an e-mail list, you are offering one very valuable e-book for free on one of the pages of your website. But, despite the quality of the e-book and huge number of traffic visiting your home page, you have not been successful in pushing this free e-book as no one comes to your website.

What will you do?

You have to popularize your page, if you want someone to find this page. And to popularize your page what tool will you use? You can use any marketing tool you like, but backlinks are the most potent tool for this purpose.

Search engine ranking

Backlinks also play a crucial role in getting high ranking in search engines. The number and quality of backlinks matter a lot when it comes to ranking in the search engine. As said, it is not just the quantity but it is quality of the backlinks that matter much.

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