Blogging may be a business in its own right, but there is a huge list of blogs — probably larger than the ones that are business in themselves — primary function of which is to generate more business for the parent website. In this article, we will focus our attention on understanding how exactly blogging helps business grow online. We will be examining certain facts about blogging that fuels a business growth. In this, the first thing to go is the SEO value of blogging.
Blogging for SEO – Freshness of content
For a static website like a corporate website or an e-commerce site, blogging is the only way to continuously add fresh content which search engine loves, and which gives people reason to visit the blog again and again.
Blog commenting – Blogging for Community building
Commenting on popular blogs, and responding to comments people leave on your blog is a very potent way to increase influx of traffic on your website. It does not only pulls traffic in and work towards fetching higher search engine ranking for you, but it also help you build community — a community of loyal fans.
Writing guest posts – Blogging to spread your reach
Writing guest posts for other blogs is a wonderful tool to get traffic for your website. Find an established blog in your niche and drop a mail to the blog owner showing your desire to write a guest post. If possible give him some idea about the topic you want to write on. You must give a link to your blog in the mail for him to sample your writing. A well-written guest post will not only fetch traffic, but it will get subscribers for you as well.
These are the three aspects of blogging that help a website get traffic, and it should be there in the arsenal of every online marketer.
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“What the heck is so different about optimizing an e-commerce website? I think, it’s all the same.”
This is a typical newbie response when the here SEO for e-commerce is different than SEO for normal website. And in this mini – series, I will tell you how you can optimize your e-commerce website. These are the same tips that Amazon, eBay, and other online biggies apply to their e-commerce website. You can also apply these tips in your e-commerce website and take your e-commerce website to the first page of Google.
We will start our discussion with learning about keywords in the context of e-commerce website.
Tip 1: Find Commercial keywords
Use the keywords tool that you have to find the keywords that people type when they need to purchase some stuff. Abstain from keywords that include the word “Free”, “Freebie”, “giveaway” etc., whereas keywords that include “sale”, “discount”, “cheap”, etc., should be devoured for. When conducting a keyword research for your e-commerce website then do it with an intention to find commercial keywords only. If you have added blog to your e-commerce site then use these commercial keywords in blogs as well.
Always remember, people do not search for or very rarely search for brand name, and ISBN number; what they search for is the solution to their problems. Keep this in mind when making a list of keywords to use in your e-commerce website.
Tip 2: Keywords column in database
While creating a database make a column for SEO keywords along with product, price, brand name, SKU code, ISBN number, category, etc. The keywords you feed in the database should also go into page titles of the web pages, meta keyword tag, meta description tag, as well as in the content of the body. This is important in order to make your product searchable in search engines.
Tips 3: Singular and plural keywords
If you have been doing SEO optimization for quite some time then you must be aware that a singular keyword fetches one kind of traffic, while, plural get another kind of traffic.
Do not use plural keywords on product pages. Limit its use to home page and your sales landing page. Product page should only take singular keyword.
Tips 4: Do not Stuff your keywords in navigation
Do not stuff your navigation with keywords. This is pointless. It bores the audience, and repels them.
Tags: Amazon, Brand Name, Code Isbn, E Commerce Site, E Commerce Website, ebay, google, Intention, Keyword Research, Meta Description Tag, Meta Keyword Tag, Mini Series, Page Titles, Quite Some Time, Search Engines Tips, Seo Optimization, Singular, Web Pages, Website Tip, What The Heck