11 Sep 09 SEO Simplified: What to Do to Rank in Google, Part – IV

In this part, we will talk about the quality guidelines set by Google to control the way webmasters build their websites. The guidelines include all the manipulating behaviors adopted by webmasters to bypass their way to the top in Google’s result page. Do not try to trick or deceive Google, the search engine does not look upon these acts kindly. And I must add here that your website will be blacklisted even if you come up with a deception technique which is entirely unique and never mentioned in the guidelines, so avoiding any such things is suggested.

To help make the Internet a better place to be in, you can assist Google by reporting any website that is indulge in any spammy behavior by reporting the site to Google Spam Department.

Quality guidelines

Make WebPages for users and not for the search engines. Do not use cloaking to show one thing to the users while something entirely different to the search bots.
Run a “Does This Help My Users” test before going live with your design, content or whatever. No short-cut should be taken. Black Hat SEO technique should be avoided at all cost.
Do not become a part of link schemes designed to better the page rank of the website. Avoid link spammers.
Do not use any unauthorized program to submit pages, check ranking or to do anything that will cost Google immense resource. Your site will be blacklisted.
Do not use sneaky redirects or cloaking.
Do not overload your pages with keywords.
Creating multiple domains or sub-domains with same content is a surefire way to get blacklisted in Google.
Doorway pages created for search bots will take your website to the blacklisted list on Google.
Do not send automated queries. This is spamming the system.
Do not use your website as a platform to install malware, viruses, Trojans, badware or for phishing attacks.

As long as you are adding value to your visitors, you are good to go, and the moment you started taking your visitors for a ride, you are doomed, so avoid doing that.

In the next couple of articles, I will try to describe some of the quality guidelines written above.

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Tags: Acts, Badware, Black Hat, Control, Design Content, Doorway Pages, google, Google Engine, Google Search, Immense Resource, Page Rank, Quality Guidelines, Queries, Reporting Spam, search engine, Search Engines, SEO, Spammers, Viruses, Webmasters

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04 Jul 09 SEO SIMPLIFIED: What exactly is Black Hat SEO – I?

In the last two articles, we have been talking about Black Hat SEO, and about the techniques that are out-and-out classified as Black Hat SEO techniques. The thing we are going to talk about in this article will tell you that there is no such thing as absolute Black Hat SEO technique, at least not in theory. Black Hat SEO may mean one thing to one group of people while something else to another group of people depending upon the SEO school of thought they subscribe to. In the course of next two articles we will try to analyze what these SEO schools of thoughts are. Let’s begin with The Search Engine Policy Approach, and we will also cover The Unnatural Ranking Approach in this article.

The Search Engine Policy Approach

The SEO professionals who follow this approach to classify an SEO practice into either Black Hat or White Hat believe that the SEO technique used by a website should be in sync with the policies and guidelines set by search engines, at least by the ones set by major search engines: Google, Yahoo and MSN.

For an untrained pair of eyes, this approach looks harmless, and more real than any other approach, but there is a slight problem with this approach. And the problem lies in the difference between policies and guidelines set by different search engines, which essentially means, you cannot optimize your website for all the search engines at once. You will need to ask yourself, which search engine you want your website to be optimized for? For example: if you put doorway page (Read about Doorway page here), Yahoo will not have any problem with that, but Google is not friendly to doorway pages. It, instead, suggest using 301 redirects.

The Unnatural Ranking Approach

The subscribers of this school of SEO thought has gone too far in professing that any SEO practice that unnaturally boosts the webpage ranking should be considered Black Hat SEO practice. On the surface this sounds good, but if we scratch the surface even with a coin, the real picture starts emerging.

There are two problems with this school of thought:

The definition of “unnaturally high” is too vague to be accepted by everyone.
According to this approach, every SEO practice is Black Hat. Think this over to the end and you will realize the truth behind this claim. This approach of thinking makes all the H1, H2, H3, Alt tags of your website Black Hat.

With this thought , I am concluding this article, and in the next article, we will discuss about The Visitors Value Approach and The Property Right Approach of SEO classification.

Tags: Absolute, Black Hat, Black White, Classified, Doorway Page, Doorway Pages, google, Major Search Engines, Msn, Policy Approach, Problem With This Approach, School Of Thought, search engine, Search Engines Google, SEO, Subscribers, Sync, yahoo

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28 Jun 09 SEO SIMPLIFIED: Black Hat SEO Techniques

Taking our discussion on Black Hat SEO forward, in this article we shall focus on the techniques that have been denounced categorically as Black Hat SEO techniques by the SEO community as well as search engines, and which you should never use when optimizing your website.

Keyword Stuffing

This one is the first in the list of certified Black Hat SEO techniques. If you stuff your article with too many keywords, or put a list of keywords and nothing else in your webpage then your site will surely get penalized by the search engines. For more details, read How to use keywords in content.

Text Cloaking

Text cloaking means hiding the website’s text behind the background. This is done by making the text and the background color same. It is often used by spammy websites to hide the list of keywords from the visitors but keep it visible to the search engine spiders. In some cases the website also uses different texts for search engines and different text for visitors. In this case, the text written for the search engine ranking purpose is cloaked.

Doorway Pages

A doorway page is another failed Black Hat SEO attempt to fool the search engine. A doorway page is just like any other HTML page optimized for a couple of keywords or key phrases, but unlike other HTML pages, it is not visible to the visitors. Only the target search engines and their spiders, for which the page is designed, can see this page. When a user clicks on the doorway page in SERP (search engine result page), he or she is redirected to another page, the real website or webpage for which this doorway page was constructed. This activity is undertaken with an intention to artificially boost the traffic to the website.

Tags: Attempt, Background Color, Black Hat, Black Stuff, Doorway Page, Doorway Pages, Focus, Html Pages, Intention, Optimizing Your Website, Phrases, Search Engine Result, Search Engine Spiders, Search Engines, SEO, Target Search, Texts, traffic

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11 Sep 09 SEO Simplified: What to Do to Rank in Google, Part – IV

Quality guidelines

04 Jul 09 SEO SIMPLIFIED: What exactly is Black Hat SEO – I?

The Search Engine Policy Approach

The Unnatural Ranking Approach

28 Jun 09 SEO SIMPLIFIED: Black Hat SEO Techniques

Keyword Stuffing

Text Cloaking

Doorway Pages

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