13 Mar 10 Email Hosting Updates & Telescopic Pricing

Dear Resellers,

We are proud to announce two very big developments at Gossimer:

Based on the feedback gathered from Resellers, we are making our Email Hosting Product completely private-labeled once again. This change will be conducted between the 20th and 24th of March, 2010. The ‘Mail.pw’ branding will be completely removed and replaced with the white-labeled/private-labeled URLs listed below:

New URLs and Branding:

• Webmail URL: webmail.<domain name>
• IMAP URL: imap.<domain name>
• POP URL: pop.<domain name>
• SMTP URL: smtp.<domain name>
• Email Hosting Control Panel: mailhostbox.com

Impact on Email Hosting Orders post the 20th:

• New Orders: All new orders will be completely private-labeled.
• Existing Orders using our DNS Services: We will migrate all existing packages to private-labeled packages between the 20th and 24th of March, 2010.
• Existing Orders not using our DNS Services: For such orders, you will need to add a set of DNS records to avail of the private-labeled Email Hosting Services. We will send across the necessary information to the affected accounts shortly.

In the coming months we will be introducing Telescopic Pricing; a feature that allows you to incentivize Customers to purchase Products for multiple years. This feature will be available to both you and your Resellers.

With the current set up, your Customers are charged the same amount regardless of the number of years the Product is purchased for. Using this feature, you will be able to set a different price based on the number of years the Product is purchased for and hence tempt Customers to purchase Products for a longer period. For instance, if you are offering .COM Domains @ $10 for a single year, you will now be able to charge a Customer $90 for a 10 year registration instead of a fixed fee of $100.

There are several advantages of multiple year purchases such as:

• Greater Customer Retention: the tenure for which a Customer does business with you is greatly increased and thus gives you the opportunity to build Customer loyalty and drive renewals.
• Greater Upselling Opportunities: with a longer tenure, you have that much more time to upsell your additional Products and Services and hence earn more off each Customer.
• Greater Revenue Earned: through multiple year purchases, you can earn more on every Product sold and hence increase the revenue earned.

Customer Slabs:
To be able to integrate the Telescopic Pricing feature, we will first need to modify the implementation for Customer Slabs. As part of this process, we will be removing the ability to create new Customer Slabs in the Control Panel. This will be implemented between the 15th and 19th of March, 2010.
Resellers who have already set Customer Slabs will not be affected by this change as of now and their slabs will remain as is.

Best Regards,

Gossimer Customer Relations

Gossimer.com
Blog.Gossimer.com
Support Desk