14 Nov 09 Online Advertising Vs Offline Advertising

I was once a blue-eyed MBA guy who believed in the power of big companies, and those silky legs and sultry pouts of glamour models in glossy print ads. I also believed that skin-revealing outfits will make me sell insurances, adhesives, and god knows what not. But, this love affair with mass advertising ended sooner than later. I was disillusioned, disoriented, after all my education appeared to be based on false ground. And I later realize that the principles were right, and we messed it up in execution. Hence, I moved on to online advertising. It is more closely tied with the principles of advertising than is offline or the banner ads displayed on the Internet.

Some key difference in online and offline advertisings

Online advertising is measurable, but its older cousin (mass media advertising) is not.
Online advertising has many result-producing tools at its disposal, whereas, mass media offers just a handful of useless tools.
You cannot calculate your return on investment for the advertising dollars you spent in mass media, but you can easily calculate what you got for every single dollar you spent online.
With mass media advertising, you cannot say for sure who watched your advertisements, but with online advertisements, you know whom your ads are being served.
By large, online advertising is contextual, while mass media advertising cannot claim the same.
Online medium inspires communications, whereas, mass media just dictates.
Online medium offers an option to instigate two-way communication (interesting dialogue), whereas, mass media communication is always one-way (boring monologue).
Your audience can interact with this medium, and the only interactivity offered by mass media advertising is flipping the page of magazine or changing TV or radio channel.
When using online advertising, you pay only when you get result, and in mass media ads, you pay and pay and pay, regardless of what the result is.

What do you think about this issue? Do you agree or disagree?

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Tags: Adhesives, Advertisements, Banner Ads, Cousin, Dialogue, Glamour Models, Glossy Print, Handful, Interactivity, Love Affair, Mass Media Communication, Mba, Media Ads, Media Advertising, Monologue, Pouts, Print Ads, Radio Channel, Return On Investment, Silky Legs

Filed in Marketing with 1 Comment

17 Sep 09 Create a New Profile in Firefox in 5 Simple Steps

Firefox is amazing and we all know that, but did you know that you can create different profiles in Firefox, and that each profile can have a different set of bookmarks, passwords, themes, and even extensions? Well, to be honest, I was not always in the know, and it was not until I found myself in trouble that I searched for this. I do not want you to be in the quagmire that I found myself in; hence, I am providing here the steps that I took to create a fresh profile and worked my way around the problem.

Step 1

Make sure that the Firefox is closed. You will not be able to create a profile, if Firefox is working, even in the background. Go to File and click Exit to close the Firefox, if it is open.

Step 2

Now, the next step involves launching Firefox profile manager, and for this you need to click start menu and then “Run”. Type “firefox.exe –P” or “firefox.exe –ProfileManager” (without quotes) in the “Run” dialogue box and hit “Ok”.

Step 3

This will bring Firefox profile manager. Click the “Create Profile” button and wait for the welcome message to appear. Now click next.

Step 4:

Type a profile name in there, and make sure you are typing a profile name that will help you remind yourself of why you have created it. Click Finish and you are good to go.

Step 5:

Activate your profile manager, one more time. If the profile manager is not active, follow Step 3. Choose the profile you want to use from the list and click start Firefox. That’s it. You are done.

Tags: Background, Create A Profile, Create Profile, Dialogue, Firefox, New Profile, Ok Step, passwords, Profile Button, Profile Manager, Profile Name, Profiles, Quagmire, Quotes, Run Exe, simple steps, Start Menu, Step 2, Step 3, Typing

Filed in How-To Guides with 0 Comments

14 Nov 09 Online Advertising Vs Offline Advertising

Some key difference in online and offline advertisings

17 Sep 09 Create a New Profile in Firefox in 5 Simple Steps

Step 1

Step 2

Step 3

Step 4:

Step 5:

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