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05 Jul 10 Criteria for Selection of Trade Show

With increasing number of tradeshows held all across the world it has become quite difficult to choose the right one for participation. A random selection of tradeshow could throw you in soup. So before deciding on participating in a trade show analysis of its credentials is very important. There are some more factors one should keep in mind before being part of it. Here are some guiding tips below –

  1. Track the history, years of experience. Also look out for the names of industrial giants behind the show. Do your research thoroughly. Always look out for big organizations, as they easily draw in good resources, marketing and promotions, infrastructure and better people. Check out the names of big sponsors.
  2. Analyze the demographic of people who flocked into the last show. How much was the footfall? Is the number of visitors mentioned true or exaggerated? Does the demography match with your target audience? Find answer to all these queries before marching on towards selection of trade show.
  3. Check out the list of speakers. Also look out for conference. Try to gather information about the speakers.
  4. Check out timing of the trade show and its duration. Don’t waste your time in trade shows which are just emphasizing on conferences. For them booths are time fillers. There will be hardly any promotion. Such events are conference driven, where booths barely draw any attention, located at the exit area of conference hall. As a result people hardly pay attention and see only when they are rushing home or going to the toilet. Such shows are big wastage for marketing.
  5. Also check out the numbers of booth and occupancy rate before a couple of weeks. Is the show in demand among participants? If yes then among whom all? Is it too cluttered or fine? Ideally 5-10% of booths remain empty before 14 days of the event, which fill up in the end moment with sponsors. Don’t go for an empty show.
  6. Don’t get tempted by heavy discount. If you are coming across desperate discounts and incredible offers, follow up calls it’s a matter to investigate in. These show desperation of the event organizer. He may have reasons behind it. You may still find it worth to join.
  7. Look out for testimonials of past participants and numbers of loyal participants. A good number of followers and long associates speak of the event’s credibility, quality and image.

Just keep these tips in mind before selection of trade show.

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27 Dec 08 Internet Security

With the increase in the usage of Internet based applications, the modern computing world is faced with a constant threat about widespread, Internet-gobbling viruses.  So much so is their effect that news related to virus attacks has become a part of our daily information dose.  General alerts about Trojans, worms, viruses, and other Internet-based threats are on a rise everywhere.  Unfortunately, that’s not good news.  Money is hard to come by in this economy, and not every company can afford to have their networks revamped every time their system becomes venerable to hackers.

Recently in the news was the story of a security vendor, RSA, which found that a Trojan in their server took more than 500,000 online banking accounts credentials, credit cards and other reports.  The compromised data was collected from hundreds of financial institutions around the globe.  The company’s IT Fraud Action team later disclosed shocking information that the hackers behind the attack may have spent years in developing the Trojan.  These viruses are tricky and sometimes the average institution or customer does not even come to know that their computers are infected with it.  The threat to the data stored in company servers is huge and to protect it, is the first priority for any business.  The best remedy here is to take a defensive and professional approach towards Internet security.

  • First in the line of protective steps is to find an Internet security suite that covers all the basics of Internet security, such as viruses, spyware, spam, and firewall (and gives the user rights to customize its settings!).
  • Many small to mid-sized organizations take a reactive approach to threats and do not give combating Internet based threats due recognition.  It is often seen that such companies implement security once an incident has occurred and they’ve recognized their vulnerability.  Choosing a right kind of service provider that can defend against phishing, spamming and other email related thefts can reduce your worries to a great extent.
  • The IT team should be always updated about Internet security software updates and subscriptions.  The developers of these softwares constantly add security updates and fixes to their products.
  • Install firewall almost immediately after configuring a system, laptop, server or any remote device.  A firewall is the first line of defense against threats to Internet security.  It could be in the form of a hardware device like a router or a software program.

Typically, by employing more tools, you can make your network protective, while the tools inter-operate with each other.  If no viruses attacks are detected, that doesn’t mean the technology isn’t working; rather, it could be acting as a preventive warning to the security traps.

Protecting your network is like protecting your house.  Hackers are like thieves who are looking for valuable data.  You will never want your company to be an easy place for any attacker and would want to guard it with security alarms and protective software’s.

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