24 Oct 09 Holiday Gift Shoppers Goes Online

The shopping trend in the United States is witnessing a sea change, concluded the study by the marketing research companies MarketLive, Inc.  and the e-tailing group. Results from the “2009 Mindset of a Multi-Channel Shopper” survey has indicated that in 2009, around 55 percent of the US consumers will go online for shopping for the holiday season. And 26 percent responded said that they will purchase more gift online this year than they did last year.

Survey Highlights

• 88 percent of the US shoppers are ready to pay full price for hard-to-find products.
• 800 number, online chat, simple-to-use order status, e-mail alert of shipment, and other conveniences matters.
• 85 percent of online shoppers still shops online to save their time.
• 40 percent of respondent said that wish lists are important, whereas, only 38 percent gives any importance to reviews.
• 33 percent people will shop online for Books, clothing, music, gift certificates, toys, and consumer electronic.
• 62 percent respondents have exclaimed that they do not order online because of the high shipping rate, and if shipping is free then they will purchase more goods online.
• Online shoppers have shown loyalty to their favorite online retailer, but 70 percent of the respondents have said that they will buy from the competitor’s store if the product they are looking for is not available with the retailer they usually buy from.
• 60 percent respondents said that in-store pick-up of the product purchased online is important.
• 1 in every 3 shoppers uses mobile phones for shopping-related activities like price checks, in-stock checks, and redemption of promotions this holiday season.
• Shopping behavior of 37 percent people will get influenced by social networking sites this year. Last year the percentage was 24.

Tags: Conveniences, E Mail, Gift Certificates, Gift Shoppers, Group Results, Holiday Gift, Holiday Season, Mail Alert, Marketing Research Companies, Music Gift, Online Retailer, Online Shoppers, Price Checks, Respondent, Respondents, Sea Change, Shipping Rate, Social Networking Sites, Stock Checks, Wish Lists