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24 Nov 09 SEO Tips – Optimize Your E-Commerce Website – III

In this part of e-commerce website optimization tips, we will see how much content is valuable and what mistakes does many e-commerce website when it comes to creating content for their website. This is the third post of the series, and I will help you tackle the problem of duplicate content that is hindering your upward movement in search engine listing.

Content

Writing content for your e-commerce website is the trickiest of all. Many people err here, which jeopardize their effort to optimize their e-commerce website for major search engines. Let’s see what we need to do to avoid this mistake.

Product description

This is the most potent area where search engines bury the red flag of duplicate content deep in the ground.

Most e-commerce websites commit the crime (note I have used the word crime not mistake or blunder) of lifting the product description directly from the manufacturer’s website. They select the product description of the product they are promoting, and copy it from manufacturer’s website and paste it in their CMS thinking they have done hell of a labor.

This is a huge mistake. Do not just copy product description, write your own. Duplicate content is not good.

User generate product review

Encourage your customers to write review about the product they have purchased. Ask them to write honest reviews about their purchase. This is good way to get original content for your e-commerce website.

iFrame and duplicate content

There are times when we cannot do without copying and pasting content from manufacturer’s site into your website like copying the product specification.

This is a big problem. If you copy specification from manufacturer’s website then essentially you are creating duplicate content, but if you do not copy them then how would you write specifications? You cannot possibly reword it for all the products.

How to do it?

It is here that iframe comes into play. If you have to use duplicate content then use it inside an iframe. This way you will avoid penalty. And keep the iframe borderless. This way your visitors will not come to know that the content they are viewing is not there. You can use iframe to solve any duplicate content problem in your website when you have to use same content on many pages.

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20 Feb 09 Hosting Management

We have spoken a lot about the abundance of features on our hosting packages and how we have always made a constant effort at including a lot of functionality and usability in our products.  But it becomes obvious that these functionalities and features need to be available with utmost ease, which is exactly what this message is about.

It becomes imperative to elaborate about the ease at which our all inclusive control panel empowers the management of these feature packed products and makes life easy.  You can manage each and every thing related to your hosting package through a single control panel which is easy to use and user friendly.  This ensures you don’t have to switch through different interfaces for different functionalities.

Let us have a look at a few actions that can be performed on the web hosting package from your control panel:

  • FTP Accounts: You can create, manage and access up to 100 FTP accounts and give them different permissions, which results in easier management and delegation of work.  You can also upload content online from the control panel.
  • Databases: You can manage the databases as well as the database users associated with your hosting package. Moreover, you can also backup these databases and restore them at a later point.  This helps in easier management of databases.
  • Backup Policies: Here you can add multiple backup policies for the various folders and the rotation cycle of these backup policies can be daily, weekly or monthly.  This makes sure that you never lose any important data.
  • Manage SSL: From here, you can generate and install digital certificates for your hosting packages from an easy web interface rather than punching lines and commands on the server.
  • Power  Tools: These come as free utility applications for Linux Packages. You can install/uninstall/view the various power tools that we provide to you such as blog, forums, image gallery, CMS, etc.
  • And much more…

Let us now look at the actions that can be performed on your Email Hosting package:

  • Summary: You can view a summary of the email hosting package such as no. of email boxes used/available, space used/available, mailing lists from a single window.  Here, you will also have access to the addresses of your POP, IMAP and SMTP Server, along with the URL to the web based email.
  • Create/manage Email Accounts and Mailing Lists: This can be done under the email hosting package, and you can also limit the email accounts to specific disk space.
  • Set various advanced options: You can do this to the email accounts such as with email forwards, auto responders, catchall account, etc.

Apart from the above mentioned features, you can also perform the following actions on the Web and Email Hosting packages:

  • Upgrade or Downgrade your package: You can purchase excess Bandwidth, renew your Package and purchase a dedicated IP at absolutely any point in time
  • Manage up to 500 DNS records: This comes with domain name for each package (or total DNS control).

Conclusively, we offer you these industry leading hosting solutions at a price that will meet your needs and budget perfectly.  We deliver the exact services that you expect and pay for and ensure reliability, quality and scalability and serve to be the perfect host for all your online needs.

In today’s age making a strong online presence for any business or individual is a very critical aspect, that is why you can be rest assured of a right mix of quality and price with our solutions.

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