In the Shakespearian world Rose by any name might have smelled sweetly, but lots of things have changed since Shakespeare abandoned this world. Now change the name of the flower from Rose to Lillie and the perception about the flower will change completely, at least on the Internet. We are living in the world where name is as important as the substance that carries it. That is why good domain names are so rare.
A good domain name may not make us millionaire or build a big business for us, but a bad domain name will certainly suck money out of our pockets giving zilch in return. Therefore, you should follow the following steps while buying a domain name.
How to buy a domain name
- Define the nature of your website: You need a short and descriptive domain name if you are going to be next Twitter, Flicker, or Facebook. What I mean to say is that if you have a ground breaking product or services to offer then short, simple, catchy, and easy-to-remember domain names like the ones in the previous sentence should be considered. But if you are offering informational products or free information on a certain topic then keyword-rich domain names should be bought. For example, if you are operating in weight loss market then domain names consisting of the keyword weight loss should be considered.
- Length of the domain name: One-word domain names are the best thing to have, but if you are reading this I am sure you cannot have one, unless you have millions of dollars to invest. Two-word domains are the second best thing. Lots of two-or-three-word domains are still up there to grab, so better rush now.
- Use Google Adwords keyword tool to find out which term in your niche has decent monthly search volume. Try to get a domain name related to that keyword. It will be a goldmine for you.
- Using wrong spelling or complex spelling in the domain names is not a good idea.
- I will also not suggest using hyphen in the domain names.
- A domain name represents your business; hence, it should be brandable.
- Using foreign word is also not a good strategy while registering a domain name.
These are some of the points that you should keep in mind while booking a domain name for a business. What else do you think is important? Please use the comment box and write in your suggestions.
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What is a domain name?
Domain name is a unique name given to each of the websites. There cannot be two websites with same domain name.
How to find a domain name?
There are many domain name registration company where you can choose a domain name of your liking and get it registered. The price of a domain name varies from extension to extension. Like .com, .net and .org extension comes for around $10, while .me comes cheaper.
Note 1: Currently, Gossimer is running a domain name promotion on .com, .net and .org domain names. You can purchase your .com, .net and .org domains for just USD 7.99. This is limited time offer so buy now before it goes back to its $10 level. Hurry!!!
Finding a domain name
Let me tell you that domain names are scarce resources, and almost all the 3 letters name has been taken and so has the four letters one. Hence, you need to think really hard on which domain name to choose. I am giving you a brief checklist below that will assist you in choosing a domain name. Before buying a domain name find the following:
- What kind of business will you be in?
- Do you have your keyword handy?
- Is your domain name easy to remember?
- Is it keyword rich?
- Is it timeless? (Example: fifa2012.com will not be timeless. The utility of this domain will be zero after the fifa2012 world cup)
- Are the spellings correct?
- Can you find a right domain without using special characters like (-)?
Along with this, you also need to find the kind of extension you need. There are many domain extensions available. Some of them are very good while others are not so useful. If you want to buy a domain name then you should try to get .com for your domain, and if .com is not available go for .org or .net. If none of these are available for the domain name you have chosen then change the name unless you have specific use of that domain.
Country specific domain
If you are running a business exclusively for Indian market then getting a .in and .co.in domains is a good idea, as it is tightly focused on the market it is going to operate in.
Note 2: Gossimer has announced a Domain sale for .IN, .CO.IN, NET.IN, ORG.IN, GEN.IN, FIRM.IN, and IND.IN domains. You can get these domains for just USD 6.59. This is the cheapest you can ever get for country specific domain. Avail the discount and buy now!
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Till now, we have been discussing separately different concepts and tools that you can use to optimize your website. I hope you are comfortable with the concepts we discussed so far. When all of these concepts come together, we call them on-page optimization. In this and the following article, I will be sharing some valuable tips that will help you optimize your webpage for maximum result. I will recommend you to keep this and the next article handy.
Domain Name: Having your main keyword in the URL will help your website rank better. Hence, start with looking for the most-valuable keyword for the niche you want to operate into, before buying a domain name. (Read SEO SIMPLIFIED: An Overview).
Static URL: Static URLs are considered search engine friendly. Keep the URLS short and static because major search engines do not like dynamic URL as it confuses their spiders. If you have a lengthy or dynamic URL in your website, convert it to short and static URL.
Example of Dynamic URL: http://www.google.co.in/search?hl=en&client=firefox-a&rlz=1R1GGGL_en___IN326&hs=jKW&q=static+URL&btnG=Search&meta=&aq=f&oq=
Example of Static URL: http://blog.gossimer.com/seo-simplified-an-overview/
Which one reads better?
XML Sitemap: XML Sitemap helps search engines in determining the kind of content your website has. It helps web crawler to index even those pages which are generally not accessible, like pages with rich media content, AJAX, JavaScript, etc. (For more details Read Sitemap Primer).
Keyword Density: Before making the webpage live, ascertain that the overall keyword density of the webpage lies between 2-7 percent. You should also avoid stuffing any one paragraph with keywords. The keyword density of each paragraph of the article/content as well as the overall keyword density of the article/content in question should lie between 2-7 percent. (Read Keywords in Content for more detail).
Title Tag: Put the main keyword in the title tag, and make the title tag interesting to read. The title tag should be very creative and should have crowd-pulling capability.
Meta Description Tag: You should write the description of your webpage here. Use the 160 characters available to you to describe the nature of your webpage. A good meta description tag increase the chances of click-through.
Meta Keyword Tag: List all the keywords used in the webpage here. Do not optimize any page for more than 3 keywords.
Image Optimization: Images and flash contents of the websites are inaccessible to the search engine. As the crawler cannot read or see the content of an image or flash file. You can use alt tag to make the image and/or Flash content of the webpage accessible to search engine spiders. (Read Keywords in Content Part –II for more detail).
Links: Avoid using any JavaScript, image or Flash link in your website. Always use text links, and use your primary keyword as anchor text for all the links.
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