A logo is an integral part of a brand’s identity, and the clearer and crisper the logo is the sharper will be the brand identity. For all the practical reasons, a logo is the brand identity, and everything else is just mere associations and perception. That is the reason why we need to think carefully before designing a logo for your business. You should, therefore, keep the following things in mind when designing a logo.
Your logo may contain the brand name as well. For which, you should use a font that remains legible even when the size is reduced because your logo will be used on all kinds of different materials, and in all sizes.
You should go for the logo design that looks great even in black and white, as on many occasions you will need to use black and white version of your logo. Using color logo at every place is not advisable, as it will not be cost effective.
There is a big debate about this. One school of thought says instead of making a logo tightly focused on a product category, it should be made generic like Sony, apple, Nike, etc., whereas, the second group of thought says the logo should be representative of the category in which the brand bearing that logo operates like Coca Cola, Pepsi, and all. I believe in the second school of thought, at least for online businesses.
Your logo should adhere to the principles laid above because the logo that you chose for your brand will be reproduced on many different surfaces; like business cards, letter heads, t-shirts, flex boards, cups, mugs, pens, envelops, website, etc. You would not like to have a logo that looks good, but can only be used in minimum 1”X1” size.
Tags: Brand Identity, Brand Name, Business Cards, Coca Cola, Color Logo, Designing A Logo, Different Materials, Flex Boards, Legible Font, Logo Design Tips, Mugs, Nike, Pens, Pepsi, Perception, Product Category, School Of Thought, Second Group, Surfaces, X1
I called the items I am describing below marketing props not marketing items, or marketing stationary because that is what they are, as marketing is nothing but a big stage where all of us perform with a hope to make our customers happy and register sale in the process.
As with any stage, marketing also have some very important actors, some mediocre actors, and some overlooked actors. This holds true for marketing props as well. In this article, I will be talking about marketing props that are very important, but are overlooked.
Sharing business cards is the first and the most important level of communication a marketer can have with its clients. A business card also works as a reminder for your client, and an out-of-the-world business card works as a collectible as well. It plays its part in forming a client’s perception about you and your company.
It may sound absurd, but not all the big brands are milking the power of websites to even half of its capacity. To put it in a layman’s term, a website is like an information desk of your office with one difference: it remains open 24 X 7, 365 days a week. If harnessed properly, this could be an amazing tool to build rapport with customers. You can also use it to cut the time spent by your employees on answering questions that can be handled by the FAQ section of your website.
It is not just the content of the letter head that makes the day of your client, but it’s the design as well. And same holds true for your envelop. Get them designed by the best (or nearly the best) in the industry that you can afford. It will work magic. These items will tell your clients how much you care for the details, and it will reassure them about your adherence to quality.
There are several other actors and props that combine to make the play (marketing plan) a success, but as said, these three are the most overlooked props. What prop (s) your organization is overlooking?
Tags: 365 Days, Actors, Adherence, Answering Questions, Business Card, Business Cards, Faq Section, Information Desk, Layman, Level Of Communication, Marketer, Marketing Plan, Marketing Success, Perception, Props, Reminder, Stage Marketing, Stationary, World Business