06 Feb 10 Blog with a Friendly Face – Part 4
Presentation is important. How you present yourself will decide how people will perceive you. And believe me know one likes to befriend people who do not conduct them smartly. In this article I will talk about presentation part of a blog.
Get a professional designed blog theme
A blog design plays a very important role in making your blog look good. You should not mess with the design part of your blog. Hire a designer and get a custom theme for your blog. It will make your blog look different, and as they say it, looks matter.
If not, buy a professional theme
If you are just starting out then you may not have the budget for hiring a designer to design a cool theme for your blog. If this is the case then at least buy a professionally designed theme for your blog. I will not recommend going for any free themes, as they are bad-looking or overly used.
Post Format
It is not just the content of the post that matters, but it is the way it is presented. Use image, table, graphs, videos, and presentations etc., to make your post appear cool. In the text-only posts as well, you can craft paragraphs in such a way that it looks cool. You can use bullets, nested headings, etc., to achieve this purpose.
Before I talk about anything else in the series—which actually I am tempted to do—you should apply these tips in your blog. Go ahead and get a professional theme and also create a simple post. I will wait till you are done with that.
Word of caution: Do not waste inordinate amount of time on searching for a web designer or a professionally designed blog theme. Overdoing kills the joy.
Tags: Ahead, Amount Of Time, blog, Budget, Bullets, Caution, Custom Theme, Face, Free Themes, Graphs, Headings, Paragraphs, Plays, Presentation, Web Designer
19 Jan 10 Google Slap: How to Stop Google from Slapping You
In the last article, I told you about how Google slaps its customers (PPC advertisers), and how unfair this practice is. But as noted in the article, this is Google’s world and we have to live by the rule set by Google, so until some other forces come to our rescue, we have to comply and find way of not getting slapped by the search giant.
Google justifies its action of levying the maximum penalty (by charging the maximum possible rate) on advertisers that do not meet their guidelines by saying they are working for bettering the usage experience of average users.
In this article, I am going to share some of the industry’s secret that top marketers use to avoid Google Slap. After reading this article, you will also be on the same footing with online marketing big shots, at least in terms of avoiding Google Slap.
5 ways to avoid Google Slap
- Add content to your landing page. You can do this by replacing bullets that you have used in the page by paragraphs.
- Start a blog and write some content or get some articles from article directory. Add at least 2 links to your landing page in this blog.
- Add outgoing links on your landing page, possibly to a high ranking page. You can also add links to your blog. Add link at the bottom of the blog in footer, to avoid traffic leak. Make the size of the outgoing anchor text smaller.
- Add an XML sitemap. Also add an HTML sitemap in the footer.
- If you send out e-mail newsletters then add them as a content page to your landing page via sitemap.
- Make sure all on-page SEO techniques have been properly used. Anchor texts should also be SEO-friendly.
Use these tips, put your PPC campaign live, and wait for the visitors. Application of these tips will help you avoid Google Slap.
Tags: Advertisers, Anchor Text, Article Directory, Big Shots, Bullets, Content Page, E Mail, Footer, Footing, Giant, google, Html Sitemap, Mail Newsletters, Marketers, Maximum Penalty, Paragraphs, Search Google, Seo Techniques, Texts, Usage Experience
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]