06 Feb 10 Blog with a Friendly Face – Part 4
Presentation is important. How you present yourself will decide how people will perceive you. And believe me know one likes to befriend people who do not conduct them smartly. In this article I will talk about presentation part of a blog.
Get a professional designed blog theme
A blog design plays a very important role in making your blog look good. You should not mess with the design part of your blog. Hire a designer and get a custom theme for your blog. It will make your blog look different, and as they say it, looks matter.
If not, buy a professional theme
If you are just starting out then you may not have the budget for hiring a designer to design a cool theme for your blog. If this is the case then at least buy a professionally designed theme for your blog. I will not recommend going for any free themes, as they are bad-looking or overly used.
Post Format
It is not just the content of the post that matters, but it is the way it is presented. Use image, table, graphs, videos, and presentations etc., to make your post appear cool. In the text-only posts as well, you can craft paragraphs in such a way that it looks cool. You can use bullets, nested headings, etc., to achieve this purpose.
Before I talk about anything else in the series—which actually I am tempted to do—you should apply these tips in your blog. Go ahead and get a professional theme and also create a simple post. I will wait till you are done with that.
Word of caution: Do not waste inordinate amount of time on searching for a web designer or a professionally designed blog theme. Overdoing kills the joy.
Tags: Ahead, Amount Of Time, blog, Budget, Bullets, Caution, Custom Theme, Face, Free Themes, Graphs, Headings, Paragraphs, Plays, Presentation, Web Designer
08 Jan 10 7 Steps to Setting up a PPC Campaign
PPC (Pay Per Click) is the most important form of online advertising. You can find PPC campaign running virtually everywhere. From Google to Microsoft to Yahoo to most of the niche blogs to websites to forums, everyone give prominent space for PPC campaign.
To be successful a PPC campaign needs to bring four parties together:
- Advertiser
- PPC programs (like Google AdWords, Yahoo Publisher Network, Microsoft Adcenter, Adbrite, bidvertiser, etc.)
- Online publishers (owners of blogs, websites, forums, etc.)
- Target audience
How to create a PPC campaign
Creating a PPC campaign is a seven-step process that begins with searching a good PPC program and culminates in publishing the ads. The steps are given below:
- Open a permanent advertiser account with PPC programs of your choice, deposit the money, and set a daily budget.
- Conduct a keyword research to find the keywords to use for the campaign.
- Make a list of keywords according to its conformity to the set objective.
- Bid for the keywords, ad placement, etc.
- Write an advertisement copy that works followed by copy testing.
- Create a landing page that the visitors will see once they click on your PPC advertisement.
- Place the advertisement.
The process does not end here, rather it begins from here. The process of reviewing the performance, analyzing the result, tweaking the weak parts, and calculating the ROI (return on investment) kick starts as soon as your PPC campaign goes live.
Tags: Adbrite, Advertisement Copy, Advertiser Account, Adwords, Bidvertiser, Budget, Conformity, google, Google Yahoo, Keyword Research, Microsoft Adcenter, Money, Niche, Objective, Pay Per Click, Publishers, Return On Investment, Roi Return On Investment, Target Audience, Tweaking
25 Dec 09 5 Online Marketing Tools
When it comes to marketing, every medium has its own set of tools, and the Internet is no different. You need to know about these tools in order to succeed on the Internet. It may sound simple, but it is not simple. Many people err at this, and they resort to old-world tools, which are incompatible to the new media. In this post, I will talk about 5 online marketing tools that we can use.
Keyword research
Everything on the Internet begins with keyword research as keywords are the basic building block of the Internet. People search for keywords, web master develop websites around keywords, and marketer use them to place their products.
Link building
If keyword is the most basic tool a marketer uses to market his product, links are among the most prized possession on the Internet. Every marketer aspires to get as many links to their website as they can within the given budget. A Link is like a door that brings the visitors from other website, and the more doors you will have the more visitors you will get.
SEO (Search Engine Optimization)
No matter how much money you pay to bring visitors and what mean do you use, it cannot compete with the number of visitors one get because of your being number one in a search engine. Traffic from PPC and other form of ads are expensive, but organic traffic is priceless.
Web design conversion
How you place different elements of your website on different places will decide the conversion rate of the visitors. You do not need just the visitor to make money, you need visitors who make purchase. A carefully designed web site helps you in that.
PPC (Pay per Click) marketing
If you need immediate results PPC is the tool to use. It does not require months to show results, and if proper keywords are chosen, it can bring quality traffic. You cannot discount the efficacy of this tool.
Tags: Budget, Conversion Rate, Design Conversion, Different Places, Doors, Efficacy, Elements, Marketer, Marketing Tools, Online Marketing, Pay Per Click, Pay Per Click Marketing, People Search, Ppc, Prized Possession, Proper Keywords, Quality Traffic, Search Engine Optimization, Search Engine Traffic, Web Design, World Tools
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Important notice: Telephone support temporarily unavailable March 15, 2010Due to an internal maintenance on our telephonic system, the support and sales team will not be able to receive your calls. In the meantime you may raise a support ticket for any doubts / queries. Inconvenience caused is regretted. […]
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]