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24 Nov 09 SEO Tips – Optimize Your E-Commerce Website – III

In this part of e-commerce website optimization tips, we will see how much content is valuable and what mistakes does many e-commerce website when it comes to creating content for their website. This is the third post of the series, and I will help you tackle the problem of duplicate content that is hindering your upward movement in search engine listing.

Content

Writing content for your e-commerce website is the trickiest of all. Many people err here, which jeopardize their effort to optimize their e-commerce website for major search engines. Let’s see what we need to do to avoid this mistake.

Product description

This is the most potent area where search engines bury the red flag of duplicate content deep in the ground.

Most e-commerce websites commit the crime (note I have used the word crime not mistake or blunder) of lifting the product description directly from the manufacturer’s website. They select the product description of the product they are promoting, and copy it from manufacturer’s website and paste it in their CMS thinking they have done hell of a labor.

This is a huge mistake. Do not just copy product description, write your own. Duplicate content is not good.

User generate product review

Encourage your customers to write review about the product they have purchased. Ask them to write honest reviews about their purchase. This is good way to get original content for your e-commerce website.

iFrame and duplicate content

There are times when we cannot do without copying and pasting content from manufacturer’s site into your website like copying the product specification.

This is a big problem. If you copy specification from manufacturer’s website then essentially you are creating duplicate content, but if you do not copy them then how would you write specifications? You cannot possibly reword it for all the products.

How to do it?

It is here that iframe comes into play. If you have to use duplicate content then use it inside an iframe. This way you will avoid penalty. And keep the iframe borderless. This way your visitors will not come to know that the content they are viewing is not there. You can use iframe to solve any duplicate content problem in your website when you have to use same content on many pages.

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23 Nov 09 5 Blogging Blunders

Blogs are fun and rewarding. It can serve many purposes. It can work as a tool to promote your business or it can be a business in itself. The power of blogging is immense if utilized properly, but not all the bloggers can derive that power that because in the initial days, it requires a lot of work. And not all the bloggers have the mettle to carry on. This is the reason a blogger commit one or all of the following blunders, which proves catastrophic for their blogs. I hope you will not commit the same mistake after knowing the big blogging mistakes.

Blogging Blunder 1: Too few and too irregular blog posting

This is the biggest mistake, because content is what your visitors come to read, and if you do not regularly provide them with updated content then they are not going to come back. Your visitors will stop seeing you. I am not asking you to post 5 times or day or even daily because the frequency of posting depends upon the niche you operate in. But, whatever frequency you choose, stick to it. Follow a routine. If you post on Mondays, Wednesdays, and Fridays then you should stick to it, no matter what.

Blogging Blunder 2: Too lazy to proofread and edit

If you commit occasional small writing mistakes then it is okay, but if your mistakes are too glaring and too overwhelming then you should proofread it, and edit your post before putting it live. How many people do you know who can put up with shoddy work? I know of not many. No one likes a badly written post, regardless of the type of content that you have. Proofread your post manually for grammatical and spelling errors.

Blogging Blunder 3: Too busy to care for comments

Comment stimulates conversation and conversation helps us build communities. Comment, conversation, and community forms the 3 Cs of blogging. Ignore any of them and you are doomed. Reading and responding to comments are critical for the blogging success. Do not ignore any comment. Read it, understand it, and send a reply. The more you will engage your audience in conversation the frequent they will visit to your blog.

Blogging Blunder 4: Irrelevant headlines

A good (and descriptive) headline works as a magic, and a bad (and cryptic) headlines scare the visitors as ghosts. Write good headlines and see the increase in readership. Read the following posts to know about writing headlines.

Blogging Blunder 5: Too busy to care for design, plug-ins, and maintenance

Keep your blog well-maintained and updated. This will keep your blog secure. Use an intuitive navigation link structure. Make the important things easily accessible, and install all the required plug-ins. Give extra care when choosing a design; no one like too flashy and shabby blog.

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