This is the tenth part of the series in which we are learning ways to make our blogs look friendly to the visitors. So far, we have talked about various on-blog elements that we can reorganize to make it friendly. In this post, I will focus on capitalizing web 2 forces and we will see how we can use it to stay connected with our fans, friends, and wannabes.
Get a Facebook fan page
MySpace is passé, and Facebook is the new Google. You have to leverage this media to stay in touch with your target audience. You must roll out a Facebook fan page which you can use to communicate with your audience. Take benefit of this powerful Web 2.0 media. You can also have profiles and fan pages (if allowed) on other social networking sites
Digg it, and Stumble it Upon
Social bookmarking sites like Digg, StumbleUpon, and reditt, etc. are as powerful as social networking sites like Facebook, MySpace, Bebo, and Orkut, etc. You should judiciously use this tool to make your presence felt. Tell the world that you have arrived.
Tweet it
Twitter is no more an absurd word, nor is tweeting. This micro-blogging site has stirred the marketing world with its sheer power by using just 140 characters (including spaces between words). There are other similar sites like Plurk, identi.ca, etc., and each one of them could be a powerful magnet to convey your blog’s value to the world.
These three Web 2.0 tools will help you put the word out about your blog. The more you will use them the more people will flock towards you. You just need to use it judiciously.
What else do you think could be done using these tools? Come up with unique suggestions. I am waiting for your answer.
Tags: Bebo, benefit, blogging, blogs, Elements, Fan Page, Fan Pages, google, Magnet, Myspace, Presence, Profiles, Reditt, Sheer Power, Similar Sites, Social Bookmarking Sites, Social Networking Sites, Stumbleupon, Target Audience, Tenth Part
Blogging has come to age now. It offers livelihood to many people, and for some it turned out to be a pot of gold. But will it benefit a corporate to establish a blog and hire someone to write for the company? This question is asked by many net-savvy CEOs, as they do not know the benefits a blog offers to their company. In this post, I will list down some of the benefits of corporate blogging.
Why a company should take blogging seriously
- A blog is a 2-way communication tool that will help your company talk to your customers in real time.
- It will also help your company understand what your customers have to say. Now, you do not need to rely on the blind marketing research data, which is never authentic.
- You can handle your customers’ issues in real time.
- You can keep your stake holders (employees, customers and investors) apprised of the recent development in your company.
- Your CEO can tell people about your company’s vision and mission.
- A blog will work as a direct channel between you and your stake holders.
- You can use this tool to spread words about the works you are doing for your community.
- A blog is a wonderful marketing tool. You can use it to build your brand.
- You can use a blog to create awareness about the issues you and your company cares for.
- You can use blog as a platform where your customers can raise the issues they have with you.
- Use blog to through the iron curtain that is stretched there between you and your customers.
- This will help you become accessible to your customers.
There are many more benefits of blogging. Can you help me in charting that out? Use the comment box and let me know what you think.
Tags: benefit, blog, Ceo, Ceos, Communication Tool, Investors, Iron Curtain, Livelihood, Marketing Research, Marketing Tool, Pot Of Gold, Real Time, S Vision, Stake Holders
Web is different. It is unlike print. The style of writing for print will not work here as the attention span on the internet is very low, and reading long pages on the computer is physically discomforting. Hence, on the web you need to choose a different style of message delivery. The text intended for a website or a blog should be short and the paragraph should be small. Long and complex paragraphs will not work. The text should be easily scannable and should not appear heavy on eyes. A list post has all these and many more things. A list post does not put excessive demand on the readers. Let’s take help of a list itself to demonstrate the benefit of a list post:
- Lists can be easily scanned: The Internet is walloping and this is known to all. The awareness of this fact alone has made many people uncomfortable. The controlling nature of the human being is forcing us to cover as much ground as we can on the internet that results in lesser and lesser time for one webpage. Hence, we scan through the page for the important points.
- Lists are compact: Compactness is inherent in a list. One point in a list post talks about only one topic, which binds the writer and does not allow him or her to wander and blabber.
- Lists look light: A list post is deceptively simple. It never gives away the total length of the post. If written in a list format even a 1000-word post will look light as there is lots of breathing space between the texts.
- Lists can be all-encompassing: Unlike popular belief list can indeed cover everything that you have to say. A list does not take away your power to be comprehensive, rather it provides you with a way in which you can make your visitors read your long posts.
- Lists are less time consuming: Writing a list post takes significantly less time than writing a long paragraph-based post. Writing a list post is also easier.
- Lists are buzz-worthy: As people read the list post from start to finish, list posts are often persuasive. List posts excite people and make them talk and generate buzz.
Tags: Attention Span, benefit, blog, Breathing Space, Compactness, Different Style, Excessive Demand, Excite, Many People, Message Delivery, Nature, Paragraph, Paragraphs, Popular Belief, Texts, Word Post