22 Jul 10 2 Benefits of Buying a New Domain, and Not the Aged Ones

You will often find affiliate marketers lauding the SEO benefit of having an aged domain name. They will go so far as to suggest that given a chance always buy an aged domain name.

Why?

Because you get the SEO benefit because of its (virtue of) being old. This sounds so good that everyone jumps with its gun to find an aged domain that they can use to build their “big business” online.

I am not here to contest the fact that “aged domain names” are not at all important. Rather I think they are way too important for some business, but not for all. For a lot of businesses buying new domain name make more sense than going with any aged domain name, no matter how old or key-word rich the domain name is. If you believe in what I believe then read this post to the end and see why it is important for most of the businesses to buy new domain names.

Fresh and creative

A good domain names means a lot, and a good domain name is not necessarily keyword-optimized; rather, first tier world-class domain names are not at all keyword optimized. They are sweet, simple, and easy to remember.

Think of the ten websites, and chances are the list will constitute of one or more names from the following list: Google, Yahoo, Facebook, twitter, Flickr, Gmail (short name for Google mail), plurk, Hi5, LinkedIn, etc.

Just imagine Google running its services on a keyword rich domain name like bestSearchEngine.com, or something like that. Would it have been more attractive than Google.com? Similarly Facebook or twitter would not have been as attractive if they were after using keyword-optimized domain name for their services.

If you have a world-class service to offer than get a fresh and creative domain name registered. Get a name that excites people, and which gets itched into the frontal lobe of the visitors.

No backlog

Having an aged domain name gives you some SEO benefit (according to Aaron Wall of SEOBook, age of the domain name [read website) has 15% weight in search ranking algorithm), but an aged domain may also have some backlog. It might have been penalized by Google or any other major search engine for malpractice. You need to factor this as well when deciding on an aged domain. With a new domain name, which is essentially your brainchild, this is not the case.

As said, aged domain names have their own benefits, and so do have new domain names. Which one will favor what type of business will depend upon the nature of the business, and at the cost of repeating myself, I would say that for most online businesses, a new domain name is what you should go for.

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