31 Aug 10 How B2B Companies Manage Marketing-to-Sales Process
It will not be wrong to say that none of the organizations would have concerned themselves with marketing should marketing not lead to sales. This makes sense to, and so does MarketingSherpa’s effort to understand how B2B companies manage marketing to sales process, for which it conducted a B2B Marketing Benchmark survey.
51% of the respondents said they use some kind of CRM system to manage lead process and 13% said they many not use it, but it is on their high-priority list. 45% said they collaborate with sales to define sales-ready leads, and 44% said they measure lead generation contribution to revenue, whereas, another 44% said they have a system in place to rate qualifying and warm leads. See image for the detail.
Tags: B2b Companies, B2b Marketing, Benchmark Survey, Crm System, High Priority, Lead Generation, Marketing Lead, Marketing Process, Marketing Sales, Marketing Survey, Marketingsherpa, Respondents, Sales Leads
11 Aug 10 Challenges in B2B Marketing – What Bothers A B2B Marketer?
B2B (Business to Business) is a red ocean filled with thousands of hungry sharks pounding every single pound of available meat. This is very competitive environment, and a business faces many challenges in this crazy world. But what bothers B2B marketers most, have you stopped to think? And if you are yourself a B2B marketer, have you thought what others in your industry or related industry or even unrelated industry are worried about?
MarketingSherpa, an online marketing agency, seem to have decoded this in its B2b Marketing Benchmark Survey. And as guessed Generating high-quality leads is the thing that keeps most of the B2B marketers awake at night — 69% confessed this is the most challenging thing for them.
Another 39% lose their sleep over keeping pace with lengthening sales cycle, and 37% worries about adding perceived value in “cutting edge” product benefits. See the image to know what all they are worried about.
So, what is keeping you awake?
Tags: B2b Marketers, B2b Marketing, Benchmark Survey, Business To Business, Challenges, Competitive Environment, Crazy World, Cutting Edge, Edge Product, High Quality, Hungry Sharks, Image, Keeping Pace, Marketer, Marketing Agency, Marketing Survey, Night 69, Online Marketing, Sleep, Worries
03 Aug 10 How Long Is A B2B Sales Cycle?
Every B2B (business to business) marketers worry about this, even those who do not ask this question openly for the fear of sounding stupid. Every marketing Joe is standing on the street staring at the big giant computer — that once proclaimed that the answer to life, universe, and everything is 42 — for a 42-style answer to this question. Everyone wants to know the time a sales cycle takes to complete – from lead generation to sales conversion.
When everyone was done with the coke they brought with them, and was packing their bag to leave for their home, MarketingSherpa, a leading online marketing company, has come up with a result its MarketingSherpa’s B2B Marketing Benchmark Survey that gave the answer to their question. Timing could not have been better.
The survey showed that a B2B sales cycle can be of any length between 1 month and more than 12 months. More than 50% of the respondents said that their B2B sales cycles are 3 months or less. For 17% marketers it is 1 month, and for another 14% it is 2 months, whereas for 26% of the B2B marketers it is 3 months. (See image for complete survey result).
B2B marketing folks got their answer, and now it is time for them to analyze their own B2b sales cycle and see where they fit in, and what they should do to make the sales cycle shorter. It is strategy-making time folks. Let’s get away from the computer terminal.
Tags: 12 Months, B2b Business, B2b Marketers, B2b Marketing, B2b Sales, Benchmark Survey, Business Marketers, Coke, Computer Terminal, Giant Computer, Lead Generation, Life Universe, Marketing Company, Marketing Survey, Marketingsherpa, Respondents, Sales Cycles, Survey Result, Survey Showed That, Time Folks
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Issue with our Cpanel Servers September 8, 2010Currently, we are facing issues with our Cpanel Servers due to which some websites hosted on Cpanel servers are not resolving. Rest assured, there will be no loss of data and all the sites will be restored as soon as the issue is resolved. We regret the interruption in services. For any additional information, please to […]
- Scheduled maintenance on one of our Plesk Windows Hosting Server September 8, 2010One of our Plesk Windows Hosting Servers will undergo a Scheduled Maintenance to perform certain Software updates. Maintenance Window Date: 12-09-2010 Start Time: 04:30 GMT Estimated Duration: 1 Hour Affected Systems Web services would be affected. List of ip’s that would be affected during the down time 70.87.29.48 70.87.29.49 70.87.29.50 70.87.29.51 70.87. […]
- Scheduled maintenance on one of our Windows Hosting Server September 8, 2010One of our Windows Hosting Servers will undergo an Scheduled Maintenance to perform certain Software upgrades. Maintenance Window Date: 11-09-2010 Start Time: 05:30 GMT Estimated Duration: 30 mins Affected Systems Web services would be affected. List of ip’s that would be affected during the down time 209.62.85.252 209.62.85.202 209.62.85.182 75.125.101.93 7 […]