19 Jan 10 Google Slap: How to Stop Google from Slapping You
In the last article, I told you about how Google slaps its customers (PPC advertisers), and how unfair this practice is. But as noted in the article, this is Google’s world and we have to live by the rule set by Google, so until some other forces come to our rescue, we have to comply and find way of not getting slapped by the search giant.
Google justifies its action of levying the maximum penalty (by charging the maximum possible rate) on advertisers that do not meet their guidelines by saying they are working for bettering the usage experience of average users.
In this article, I am going to share some of the industry’s secret that top marketers use to avoid Google Slap. After reading this article, you will also be on the same footing with online marketing big shots, at least in terms of avoiding Google Slap.
5 ways to avoid Google Slap
- Add content to your landing page. You can do this by replacing bullets that you have used in the page by paragraphs.
- Start a blog and write some content or get some articles from article directory. Add at least 2 links to your landing page in this blog.
- Add outgoing links on your landing page, possibly to a high ranking page. You can also add links to your blog. Add link at the bottom of the blog in footer, to avoid traffic leak. Make the size of the outgoing anchor text smaller.
- Add an XML sitemap. Also add an HTML sitemap in the footer.
- If you send out e-mail newsletters then add them as a content page to your landing page via sitemap.
- Make sure all on-page SEO techniques have been properly used. Anchor texts should also be SEO-friendly.
Use these tips, put your PPC campaign live, and wait for the visitors. Application of these tips will help you avoid Google Slap.
Tags: Advertisers, Anchor Text, Article Directory, Big Shots, Bullets, Content Page, E Mail, Footer, Footing, Giant, google, Html Sitemap, Mail Newsletters, Marketers, Maximum Penalty, Paragraphs, Search Google, Seo Techniques, Texts, Usage Experience
26 Nov 09 SEO Tips – Optimize Your E-Commerce Website – IV
In the first part of SEO for e-commerce website, I talked about how to use keywords in your e-commerce website, in the second part, I dealt about the nuances of writing proper tags, and the third part talked about how to avoid duplicate content. This is the fourth part of the series, and in this part, I will talk about internal linking. I hope, you are applying these practical tips in your e-commerce website, if you are not then today is the day to start doing it.
Contextual linking
Navigation links do not tell any story to sooth the search engine crawlers’ pain caused by constantly crawling through the pages. It just says: here is page A and here is page B and road to both places goes from here. How can you expect to derive any value from this? You need to inject links to different pages in your website within the content to get link juice. This will build contextual link which will tell the search engine crawlers a story they will love.
Link in product description
Interlinking two products by placing links within the product descriptions of the product is a nice little way to make all the pages visible to search bots and it provides an opportunity to squeeze juices out of long tail keywords.
Avoid using “View” or “More” words as anchor text
This is most common mistake committed by most of the e-commerce websites. Many webmasters put a brief description on the product category page about various products and use “View”, “more”, “click here to read more”, etc., beneath every brief description to direct the users to the product pages.
Avoid using such generic terms, instead, use a proper keyword (or even a long tail keyword) to link every product pages with the product category page. This will inform your prospects as well as search bots about the content on the next page. This strategy will help you a lot in improving your website ranking.
Tags: Anchor Text, Brief Description, E Commerce Website, Generic Terms, Juices, Keywords, Lot, Mistake, Nuances, Product Category, Product Description, Product Descriptions, Proper Tags, Prospects, search engine, SEO, Webmasters, Website Content
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]
20 Sep 09 SEO Simplified: Comments that Bring More Traffic
Traffic is the ultimate goal of any website, and this is precisely why you optimize your website for a search engine. There are many ways to pull traffic to your website, commenting on others’ website is one of them. The role of blog comments in increasing your Page Rank has been reduced by Google, seeing the rise in spam comments and comment exchanges, but it still hasn’t lost the potency to pull visitors to your blog. But not all the blog comments are created equal.
Some types of blog comments will fetch you more traffic while others will give you just a zilch. Why it is so? What makes one comment more virile than others; we shall see in the following paragraphs. Due to increased number of spams most of the bloggers have removed a free access to their blog comments. Comments are moderated now. The nature of your comments decides whether it will be approved or denied.
Classification of comments
Problem finders
These kinds of comments will find the problem in the blog post and try to provide the solution for it or rectified version of it. This not only helps you build reputation for yourself, but it also plants the seed of curiosity in the readers, which forces them, to click through the link on the anchor text and visit your website or blog.
Informational
These types of comments add some extra information that supports the blog post. In essence, it extends the scope of blog post that tells the reader that you have good command over the subject. This will pull the interested visitors to your website.
Point of view comments
These are the comments that share your point of view on a given topic. If the point of view is powerful, the readers who follow the article will definitely pay a visit to your website to see what else you write about.
Controversial comments
The chances of approval for these comments are very low, but if these kinds of comments are approved they will bring more visitors to your website than any of the method dealt above. The goal of this kind of comment is not to provide only an alternative point of view, but to create a controversy that should result in a heated discussion on the blog. If you manage to get your comments approved, you will see what I mean by this.
There are many more types of comments that you can use to get back links and traffic to your website, which we will discuss in detail in the next blog post. Please write in your views and suggestions in the comment box and see how much traffic you get from this blog post.
Tags: Anchor Text, bloggers, Controversial Comments, Curiosity, Free Access, google, Interested Visitors, Nature, Page Rank, Paragraphs, Plants, Point Of View, Potency, Reputation, Scope, search engine, spam, Traffic Traffic, Traffic Website, Zilch