14 Nov 09 Online Advertising Vs Offline Advertising
I was once a blue-eyed MBA guy who believed in the power of big companies, and those silky legs and sultry pouts of glamour models in glossy print ads. I also believed that skin-revealing outfits will make me sell insurances, adhesives, and god knows what not. But, this love affair with mass advertising ended sooner than later. I was disillusioned, disoriented, after all my education appeared to be based on false ground. And I later realize that the principles were right, and we messed it up in execution. Hence, I moved on to online advertising. It is more closely tied with the principles of advertising than is offline or the banner ads displayed on the Internet.
Some key difference in online and offline advertisings
- Online advertising is measurable, but its older cousin (mass media advertising) is not.
- Online advertising has many result-producing tools at its disposal, whereas, mass media offers just a handful of useless tools.
- You cannot calculate your return on investment for the advertising dollars you spent in mass media, but you can easily calculate what you got for every single dollar you spent online.
- With mass media advertising, you cannot say for sure who watched your advertisements, but with online advertisements, you know whom your ads are being served.
- By large, online advertising is contextual, while mass media advertising cannot claim the same.
- Online medium inspires communications, whereas, mass media just dictates.
- Online medium offers an option to instigate two-way communication (interesting dialogue), whereas, mass media communication is always one-way (boring monologue).
- Your audience can interact with this medium, and the only interactivity offered by mass media advertising is flipping the page of magazine or changing TV or radio channel.
- When using online advertising, you pay only when you get result, and in mass media ads, you pay and pay and pay, regardless of what the result is.
What do you think about this issue? Do you agree or disagree?
Tags: Adhesives, Advertisements, Banner Ads, Cousin, Dialogue, Glamour Models, Glossy Print, Handful, Interactivity, Love Affair, Mass Media Communication, Mba, Media Ads, Media Advertising, Monologue, Pouts, Print Ads, Radio Channel, Return On Investment, Silky Legs
11 Oct 09 Monetizing Blogs: Understanding Online Advertising
There are many ways in which a blog or a website can monetize its traffic. Some of them are quite common and easy to do, while others are time consuming and more complex. When I say easy to do then I do not mean that you will not require to do anything and money will flow. I am sorry to break your heart and hope, but this simply is not possible. All I meant with “easy to do” is that enrolling in such networks is easy and making money takes less effort than it will in the complex mechanism like selling merchandise, e-books, courses, consultations, etc.
Advertisement is one of the easiest sources of website monetization tools for online publishers. It is arguably the biggest source of revenue generation for an online publisher. If a properly targeted advertisement is placed above the fold then the blog or website owner can even expect to earn living from his online property, provided his website or blog has enough traffic.
In the following posts, I will cover in detail the different types of online advertising networks available for the publishers. The categorization of ad networks in the following posts will be on the basis of visitors’ interaction with the ads, not on the basis of ad formats like banners, text links etc. I will not concern myself with the format of ads, but with the kind of interaction or response the ads want from our visitors. Before I sign off for the day, I should give you the classification of online advertisements on the basis of required response from customers.
Types of ad networks
The entire gamut of online advertisements can be classified into three categories, which are:
- CPA (cost per action)
- CPC (Cost per click)
- CPM (Cost per thousand)
For now, keep this in mind and in the next post, I will tell you what CPA is and the post following that will discuss CPC and the final post in this mini-series will tell you about CPM. I will also give you names of the major players in each category.
Tags: Ad Formats, Advertisement, Advertisements, Advertising Networks, blog, Categorization, Consultations, Cost Per Click, Cpc, E Books, Gamut, Heart, Interaction, making money, Mini Series, Online Advertising, Online Publishers, Revenue Generation, Tools Online, traffic
15 Mar 09 Spreading Links Around!
Searching the Gossimer Blog archives, our team noticed that there wasn’t a post specifically on links. This was great on our end because our team wants to continuously provide information that is in the best interest of our friends, clients and customers. And now that Gossimer has some new features, we would like to start spreading our links around!
Most people know that sharing interesting information is best done online with links. A lot of people send posts to their friends with a link embedded in the content. These are what you would call one way links. Links embedded between websites are mostly two way links because one way embedded links are mostly posted through advertisements. But what if there were a method of leaving a one-way link without having to pay an advertising fee?
Gossimer host some websites that do just that! Traffic.VG allows you to:
Post your ad links, get free traffic from unique IP address immediately!
NO registry, Absolute free, So easy!
It is split into two parts: Area V (Visit) and Area G (Generate). Unlike Pengs’ Reciprocal Links you can submit it without registering. Once you do, you get an automatic ID number for your ad. You can use this number to check who visited and also to earn points for visiting other links posted. It seems that the more points earned for your ID, the higher up your ad will appear on the link list.
This is a great way for spreading links around. Osman Trellit, on Chang Siu dot Com, describes one way links as the toughest to accomplish because “you are not returning any link to the site that links to you.” He goes on to say that a big SEO strategy involves popular links, researching keywords and special marketing for websites. I wonder if sites like Traffic.VG will change that? Submitting a link on such a website is one way (since the submitter doesn’t have to link to Traffic.VG) and yet, it is reciprocal in that the link becomes more popular the more links the submitter visits. It would be interesting to see this become a part of NoFollow Reciprocity.
If enough people were to submit one-way links or were to join the NoFollow Reciprocity movement, perhaps bigger websites would change their method of linking. If you don’t know much about the NoFollow Monstrosity click on these embedded links. If you do know about it, enlighten us and leave your opinion on Traffic.VG in a comment below. Thanks!
Tags: Advertisements, Array, Automatic Id, Best Interest, Embedded, Free Traffic, gossimer, High Scores, Ip Address, Links Free, Lot, New Features, People, Popular Keywords, Reciprocal Links, Score, SEO, Special Marketing, Submitter, Vg
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Important notice: Telephone support temporarily unavailable March 15, 2010Due to an internal maintenance on our telephonic system, the support and sales team will not be able to receive your calls. In the meantime you may raise a support ticket for any doubts / queries. Inconvenience caused is regretted. […]
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]