03 Jan 10 Blogging and the Nature of Blog Content in 2010

It has been 10 years since blogging has become a real force in the online world. Chronologically, blogs were available prior to 1999, but it was in this very year that blogs started catching on. Lots of things have changed in this last 10 years, from topic to blog about to design to platforms and plugins to writing and presentation style. But the kind of changes we are going to witness now in 2010 will be far different than what has happened before.

Till now, despite all the claims of big changes blog content has mainly been texts, written words, which is going to change in 2010. You read it right, the nature of blog content will undergo a significant change. Blogs will no longer be just text. We are witnessing this change for last couple of years.

What will blog content look like in 2010

Content will be more visual then textual

As said, blogs will no longer just have text. We will see more of the video contents, audio podcasts, SlideShare PPT, images, animation, cartoons, and other multimedia content on blogs in 2010.

Why?

This change has been triggered by the decreasing price of high-speed broadband connections and cheaper video making equipments as well as editing software.

Recording a video and editing it on PC is no longer a specialized task. It has turned into commodity and every Joe on the street knows that. This also holds true for audio recording, editing, and audio streaming.

What will be the point of differentiation?

This is a common question that if everything is turning to become commodity then what will be the point of differentiation? If everyone can record, edit, design, and do all sort of things than how will one be different than others?

Well, as always, the difference will be in how one uses these tools. Creativity and creative output will be the point of differentiation. Despite tools being same for all, those who will put them to use in the most productive way will be the winner.

Good content will never be a commodity. Not in 2010, not even in 2110, or even in 2000010.