05 Jul 09 SEO SIMPLIFIED: What exactly is Black Hat SEO – II?

Written by: bikram

In the last article on this subject, we discussed about two schools of thoughts and their view on what Black Hat SEO technique is, but as we saw none of them was able to give a general theory or even widely acceptable theory that differentiate White Hat from Black Hat SEO practice. In this article, we will talk about the rest of the two schools of thought and their view on what exactly is Black Hat SEO. Let’s begin with The Visitor Value Approach and then we will conclude our discussion with The Property Right Approach of SEO classification.

The Visitor Value Approach

The followers of this school of SEO thought feels that an SEO activity that doesn’t add to the visitors’ experience should be classified as Black Hat SEO technique. This approach considers hidden text, micro-text, and ALT text spamming as Black Hat practices.

The visitor value approach to define the Black Hat SEO makes more sense as adding value to the visitors’ web experience has been kept at the center. This will motivate people to adopt the right approach even in web designing that ultimately will benefit the visitors. The subscribers to this school of thought believe that a Black Hat SEO practice may boost your SERP ranking, but it will not add anything to visitors’ experience so these practices should be banned.

The Property Right Approach

The believer in the right of property and the right to do anything with one’s property are fanatic subscriber to this school of SEO thought. This school of SEO thought professes that the website is your property, and anything you do with it is acceptable as long as you are not messing up with other people’s property.

This approach suggests, all the on-page SEO techniques are legal, but off-page SEO activities like link spamming, guest book spamming should be considered as Black Hat SEO practice.

Tags: Believer, Black Hat, Classified, Followers, Guest Book, School Of Thought, Schools Of Thought, Seo Techniques, Subscriber, Subscribers, Text Spamming, Value Approach, Web Experience