02 Dec 09 Search is Becoming More Niche

In a research conducted by Experian Hitwise, it was found that the people are becoming more descriptive in feeding in their search queries. In October 2009, the search for 4-word keywords has increased by 1% between September and October 09. In the same period, 5, 6, 7 and more word searches increased by 2, 3, and 4 percent respectively (see figure).

This data clearly indicates that people are going more and more niche with their search engine usage. This could be good news for PPC (Pay per Click) advertising builders, SEO (Search Engine Optimization) specialists, and blog and website owners. It is worth noting that in the same period, 1-ward search queries dropped by 1%, and 2-word search query dropped by 2%, whereas, there was no change in 3-word search query.

It will be early to say, but it appears that the time-starved US web users are going more niche in searching. By making their search queries more descriptive, they are refining their needs and becoming more aware of their requirements. Can it be any indicator for the market? Post a comment and tell me what you feel about all this.

Tags: blog, Hitwise, Niche, Optimization Specialists, Pay Per Click, Pay Per Click Advertising, People, Period 1, Search Engine Optimization, Search Engine Usage, Search Optimization, Search Queries, Seo Optimization, Seo Specialists, Web Users, Word Search Query, Word Searches