Do you remember HTML 5? YouTube has become one of the first companies to adopt HTML 5. Recently, it has showed a sample demo of HTML5-based video player. Since then many casual viewer as well as webmasters and HTML experts has flocked around TestTube (YouTube’s idea incubator) to sample HTML5.
What do you need to see it?
You need an HTML5 supporting web browser: Opera, Chrome, or Chrome frame in Internet Explorer to sample YouTube HTML5 Video Player.
Why?
Once HTML5 becomes the standard, the video can be viewed without any Plug-ins (Adobe Flash), and it will remove our dependency on proprietary plug-ins like Adobe Flash and Microsoft Silverlight. HTML5 uses a simple code to render the video.
As written on the YouTube’s official blog, YouTube is launching it as an experiment with some limitation.
“Our support for HTML5 is an early experiment, and there are some limitations. HTML5 on YouTube doesn’t support videos with ads, captions, or annotations and it requires a browser that supports both the video tag and h.264 encoded video (currently that means Chrome, Safari, and ChromeFrame on Internet Explorer).”
HTML5 is going to change the way we access net and design pages. If you want to be part of this change then you can start with participating in YouTube experiment.
Tags: Adobe Flash, Ads, Annotations, blog, Captions, Chrome Frame, Demo, H 264, Html Experts, Incubator, Internet Explorer, Microsoft, Microsoft Silverlight, Opera, Plug Ins, Safari, Video Player, Videos, Web Browser, youtube
PPC (Pay Per Click) is the most important form of online advertising. You can find PPC campaign running virtually everywhere. From Google to Microsoft to Yahoo to most of the niche blogs to websites to forums, everyone give prominent space for PPC campaign.
To be successful a PPC campaign needs to bring four parties together:
- Advertiser
- PPC programs (like Google AdWords, Yahoo Publisher Network, Microsoft Adcenter, Adbrite, bidvertiser, etc.)
- Online publishers (owners of blogs, websites, forums, etc.)
- Target audience
How to create a PPC campaign
Creating a PPC campaign is a seven-step process that begins with searching a good PPC program and culminates in publishing the ads. The steps are given below:
- Open a permanent advertiser account with PPC programs of your choice, deposit the money, and set a daily budget.
- Conduct a keyword research to find the keywords to use for the campaign.
- Make a list of keywords according to its conformity to the set objective.
- Bid for the keywords, ad placement, etc.
- Write an advertisement copy that works followed by copy testing.
- Create a landing page that the visitors will see once they click on your PPC advertisement.
- Place the advertisement.
The process does not end here, rather it begins from here. The process of reviewing the performance, analyzing the result, tweaking the weak parts, and calculating the ROI (return on investment) kick starts as soon as your PPC campaign goes live.
Tags: Adbrite, Advertisement Copy, Advertiser Account, Adwords, Bidvertiser, Budget, Conformity, google, Google Yahoo, Keyword Research, Microsoft Adcenter, Money, Niche, Objective, Pay Per Click, Publishers, Return On Investment, Roi Return On Investment, Target Audience, Tweaking
“What the heck is so different about optimizing an e-commerce website? I think, it’s all the same.”
This is a typical newbie response when the here SEO for e-commerce is different than SEO for normal website. And in this mini – series, I will tell you how you can optimize your e-commerce website. These are the same tips that Amazon, eBay, and other online biggies apply to their e-commerce website. You can also apply these tips in your e-commerce website and take your e-commerce website to the first page of Google.
We will start our discussion with learning about keywords in the context of e-commerce website.
Tip 1: Find Commercial keywords
Use the keywords tool that you have to find the keywords that people type when they need to purchase some stuff. Abstain from keywords that include the word “Free”, “Freebie”, “giveaway” etc., whereas keywords that include “sale”, “discount”, “cheap”, etc., should be devoured for. When conducting a keyword research for your e-commerce website then do it with an intention to find commercial keywords only. If you have added blog to your e-commerce site then use these commercial keywords in blogs as well.
Always remember, people do not search for or very rarely search for brand name, and ISBN number; what they search for is the solution to their problems. Keep this in mind when making a list of keywords to use in your e-commerce website.
Tip 2: Keywords column in database
While creating a database make a column for SEO keywords along with product, price, brand name, SKU code, ISBN number, category, etc. The keywords you feed in the database should also go into page titles of the web pages, meta keyword tag, meta description tag, as well as in the content of the body. This is important in order to make your product searchable in search engines.
Tips 3: Singular and plural keywords
If you have been doing SEO optimization for quite some time then you must be aware that a singular keyword fetches one kind of traffic, while, plural get another kind of traffic.
Do not use plural keywords on product pages. Limit its use to home page and your sales landing page. Product page should only take singular keyword.
Tips 4: Do not Stuff your keywords in navigation
Do not stuff your navigation with keywords. This is pointless. It bores the audience, and repels them.
Tags: Amazon, Brand Name, Code Isbn, E Commerce Site, E Commerce Website, ebay, google, Intention, Keyword Research, Meta Description Tag, Meta Keyword Tag, Mini Series, Page Titles, Quite Some Time, Search Engines Tips, Seo Optimization, Singular, Web Pages, Website Tip, What The Heck