12 Mar 10 What is the Single Most Important Thing in Keyword Research?

This is tricky, isn’t it?

So, what is the answer…?

Is it the search volume? Or is it competition volume? Better still, is it the nature of keywords? Or is it the intent behind the keyword search? Or is it the title competition? Or what?

Whew! Too many to juggle with….

Well, do not waste your time on thinking hard in the solitary corner of your messed-up room (messed up room is common with all the webmasters, do not get sold for the sleek, and well-arranged rooms that you see in the A-listers videos; they are done on a purpose) because the answer to the above question is none of the above.

All of these things are important, very important, but nothing is half as important as important for a successful keyword research as is the common sense. You knew the answer? Hey, Einstein, why didn’t you tell me so? J

Now, let’s get serious.

Keyword research is a process of funneling down the information searched by the customers in your niche so that you can come up with terms that are searched by the many users and have fewer competitors.

The definition is sweet and sleek. Take a note of it. But, keep in mind that this definition rests on two variables: information entered by your customers and process of filtering down.

To get what?

To find the right keyword for your website or campaign, and in both the cases you will need to use your common sense. It is your common sense that will tell you how much a keyword is valuable. For example, let’s say you have optimized your website for “beach hotels” seeing its volume and competition, and despite everything being just right you are not getting any traffic, at least not substantial. Why?

Because you may have been suggested by your keyword tools that “beach hotels” is the most searched term in your niche, but it didn’t say that no one searched for “beach hotels”. Rather people searches for terms like “Miami beach hotels”, “OC beach hotels” “beach hotels in Florida”, etc., as “beach hotels” is a local keyword. And people search this keyword as a compound keyword along with some city, county, or state’s name.

This is all common sense. Take it out of equation, and you end up getting no traffic, regardless of your ranking.

Say again, which is the most important factor in keyword research?

Well done! You got it right this time.

Tags: Common Sense, Einstein, Hey, Hotels Florida, Hotels In Florida, Keyword Research, Keyword Search, Keywords, Miami Beach Hotels, Nature, Niche, People Searches, Search Volume, Single Most Important Thing, Solitary Corner, traffic, Variables, Videos, Webmasters