28 May 10 Telescopic Pricing will go live

Dear Reseller,

Telescopic Pricing will go live this Saturday on the 29th of May, 2010. This mail contains details on the impact of the launch on the SuperSite.

Telescopic Pricing and its advantages:

With the current set up, your Customers are charged the same amount regardless of the number of years the Product is purchased for. Using this feature, you will be able to set a different price based on the number of years the Product is purchased for and hence tempt Customers to purchase Products for a longer period. For instance, if you are offering .COM Domains @ $10 for a single year, you will now be able to charge a Customer $90 for a 10 year registration instead of a fixed fee of $100.

There are several advantages of multiple year purchases such as:

Greater Customer Retention: the tenure for which a Customer does business with you is greatly increased and thus gives you the opportunity to build Customer loyalty and drive renewals.

Greater Upselling Opportunities: with a longer tenure, you have that much more time to upsell your additional Products and Services and hence earn more off each Customer.

Greater Revenue Earned: through multiple year purchases, you can earn more on every Product sold and hence increase the revenue earned.
 Impact of the launch

Impact on Base Slab Prices:

We have found that certain Resellers have not set Base Slab prices for their Customers and Resellers. If you have not set Base Slab prices, we urge you to set them before the launch to avoid being negatively affected.

Impact on Customer Slabs:

As part of this launch, we will be deprecating all Customers Slabs.

Impact on Specific Pricing:

Post the launch on the 29th, Specific Pricing will have the highest priority for Customers. A Customer for whom you have set a Specific Price will always be charged that price regardless of the Promo Price or Telescopic Price that is available. In case there is no Specific Price set, your Customer will be charged the lower price between the Promo Price and Telescopic Price.

However, the implementation for Resellers and Sub-Resellers will not be affected by this launch. They will continue to be charged the lowest available price between the Specific Price, Promo Price and regular Slab based Price.

Impact on the SuperSite:

The following files will be modified as part of the launch:

Check Availability.html: Manage Site » Edit/Translate Content Pages » Products  » Domain  » Domain_registration  » Check_availibilty  » Check_availibility.html
Dom_reg_addorder.html: Manage Site » Edit/Translate Content Pages » Products  » Domain  » Domain_registration  » Dom_reg_addorder  » Dom_reg_addorder.html
Domain_pricing.html: Manage Site » Edit/Translate Content Pages » Products  » Domain  » Domain_pricing  » Domain_pricing.html

Please Note: Your SuperSite will continue to function normally without these changes. However, if you would like Telescopic Pricing to be displayed on your SuperSite, you will need to modify the above-mentioned files.

Tags: Additional Products, Customer Loyalty, Customer Retention, Launch, Mail, Priority, Reseller, Resellers, Slab, Slabs, Tenure