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14 Mar 10 More Marketers Turn to Social Networking

In a study conducted by Unica, a marketing technology provider, it was found that almost half of the global marketer (47% to be precise) uses social media to promote their products, and another 23% is planning to use it this year. If we add to this equation those who are planning to use social media after 12 months then the percentage will increase by another 10%.

In total 80% global marketers either use or are planning to use social media. (See image for details).

This study also found that 58% of US and Canadian marketers use social media to promote their stuffs, while, just 34% of their European counterpart use it. But this figure will likely change this year as 30% European marketers shown their interest in using this year compared to 18% of North American marketers who showed inclination towards using social media in 2010. (See image for detail).

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06 Mar 10 Mobile Social Networking: Who Use It Most?

It is the women and the people between 35 and 54 years of age who are most active on mobile social networking, as found in a study by The Nielsen Company. The December 2009 study found that women are responsible for 55% of mobile social networking activities, whereas, men just comprised 45% of the pie. See image for complete data.

The gender difference in the use of mobile for social networking was quite apparent, but when the data was rearranged to get age-wise usage of mobile social networking, it was found that people men and women in the age brackets 25 to 34 and 35 to 54 were more active than youth in early 20s, teenagers, or tweenagers. This was against what common sense suggests us. 36% people in 35 to 54 age bracket engage in mobile social networking, whereas, 34% of people between age 25 and 34 use their mobile for social networking, but only 16% people between 18-24 use their mobile for social networking. See image for complete data.

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04 Mar 10 Wait for Hit Video Mails Will Hit Your Mail Box in 2010!

Many among us may have been exposed to video emails, but for those (including me) who has yet to receive one in the mail, 2010 will be the year when they will see the first video emails in their inboxes.

In a recent “Email Marketing Trends Study” conducted by the email marketing solution provider GetResponse, it was found that almost 64% of Small-to-midsized business (SMB) marketers participating in the survey have shown strong enthusiasm towards using video emails in 2010. This group consists of SMBs who has not used video email in their marketing. 11.9% respondents who used video emails last year are planning to increase the volume, whereas, 3.8% video email senders said they will continue with the volume they used in 2009.

A small group of non users (19.5%) and existing users (0.8%) showed their reservation against using video mails this year. A video is seen as a tool that increases conversation rate. 66% of respondents believed that it positively affects conversion, whereas, 5.1% believes that there is no effect of video on the conversion. Rest 28.9% is not sure. (See images for complete data).

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