msgbartop
Web hosting and domain registration
msgbarbottom

31 Aug 10 How B2B Companies Manage Marketing-to-Sales Process

It will not be wrong to say that none of the organizations would have concerned themselves with marketing should marketing not lead to sales. This makes sense to, and so does MarketingSherpa’s effort to understand how B2B companies manage marketing to sales process, for which it conducted a B2B Marketing Benchmark survey.

51% of the respondents said they use some kind of CRM system to manage lead process and 13% said they many not use it, but it is on their high-priority list. 45% said they collaborate with sales to define sales-ready leads, and 44% said they measure lead generation contribution to revenue, whereas, another 44% said they have a system in place to rate qualifying and warm leads. See image for the detail.

Marketing-to-sales-Process

http://blog.gossimer.com/wp-content/plugins/sociofluid/images/digg_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/reddit_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/dzone_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/delicious_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/blinklist_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/blogmarks_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/furl_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/newsvine_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/technorati_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/magnolia_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/google_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/myspace_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/facebook_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/yahoobuzz_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/twitter_48.png

Tags: , , , , , , , , , , , ,

25 Aug 10 How to Improve Your Emails Open-Rate?

Which element of an e-mail message will get more people to take desirable action, and which one will make the reader buy? Questions like these have been bothering marketing community since the dawn of the e-mail age. Everyone involved in this business keeps on testing and tracking every element to make the e-mail more effective.

This is what poked MarketingSherpa, an online marketing research agency, to conduct a survey to find what marketers are doing to make their e-mail marketing campaign more effective. In Marketing Sherpa’s Email Marketing Benchmark Survey, the company has asked quite many questions to determine which element is the most effective, and which should not be tested. For this the company has drawn a sample from the marketing community. The sample size used for this study was 1,493. The respondents were asked which elements they run through A/B split or multivariate testing, and the result is as follow.

  • 48% of respondents said they care about “Subject” line of an e-mail, and another 36% said they are planning to test its effectiveness.
  • 47% said that they run tests on offers and call to action, while 35% said they are planning to do so.
  • If sample-size is representative of the population then landing page and “From” lines of a mail are two elements that do not concern a large population. 25% of respondents do not test or plan to test the impact of landing page on the effectiveness of e-mail message. And 45% are not concerned with “Form” line. See image for rest of the data.

E-mail-elements

So what are you planning to test? And what element will you tweak to improve the effectiveness of your e-mail marketing campaign?

http://blog.gossimer.com/wp-content/plugins/sociofluid/images/digg_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/reddit_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/dzone_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/delicious_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/blinklist_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/blogmarks_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/furl_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/newsvine_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/technorati_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/magnolia_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/google_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/myspace_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/facebook_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/yahoobuzz_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/twitter_48.png

Tags: , , , , , , , , , , , , , , , , , , ,

22 Aug 10 How to do Branding of a Product?

Branding is an art. But it also has elements of Science. A brand’s success also lies in its name. An effective brand commands high brand recall value and immediate brand recognition. Successful positioning starts with conceptualization of the brand name. Apparently the task of branding may appear quite easy, but it involves in-depth research, understanding of the consumer insight, and brainstorming. Brand name is the most important part of a product, its identity before the world.

Branding exercise starts with understanding of the product category and deep analysis of the target group of customer. The brand name can be fanciful, arbitrary, suggestive, generic or named after people.

A fanciful name evokes sophistication, luxury, status. It’s a combination of word, name, symbol or a combination of all of them, irrespective of any language base. It is fabricated. They may appear abstract. As for example brands like Durian, Marlboro, Zara, Yahoo!, Sony, Olay. Such categories of brand names are distinct and break the clutter of brand shouts.

Arbitrary brand name is a brand name which has significance in life and language. But such brand name has no relevance to the product category. For example brands like Apple, Camel, Mango, Guess. They bear no relation with the products. Such brands names appear strong, distinctive.

A suggestive brand name describes the nature of the product or the service. It becomes an added advantage for the brand. From the brand name itself a person comes to know about offering of the brand. Brands like Ferns & Petals, Discovery, Animal Planet.

A generic brand name uses common words, name, symbol or a combination of all of them generally depicting the good or service. If a book store is called Book Store, if a flower shop is called Flower Shop – it’s a weak branding. Such brands are not protected.

A brand can be unique, when it’s named after a person or bears names of people behind its creation. Brands like – Johnsons & Johnsons, Smith & Jones, Mc. Donald’s bear strong brand identity and recall value. They immediately promote the brand creator’s name as well.

Branding is face of the company, a property the product sits on and cherishes its value lifelong. A brand name is the silent promise that the marketer does not only to its customers but also to the brand itself. Thus a brand name needs to be strong and impactful.

http://blog.gossimer.com/wp-content/plugins/sociofluid/images/digg_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/reddit_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/dzone_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/delicious_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/blinklist_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/blogmarks_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/furl_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/newsvine_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/technorati_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/magnolia_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/google_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/myspace_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/facebook_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/yahoobuzz_48.png http://blog.gossimer.com/wp-content/plugins/sociofluid/images/twitter_48.png

Tags: , , , , , , , , , , , , , , , , , , ,