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17 Jan 10 How to Purchase a Good Domain Name

If you talk to any old-school domain expert, he will tell you the obvious. He will talk about the inherent value of one-word domains, and will tell you how amazing they are. They will also tell you that the next best thing in domain industry is two-word domain names.

Well, they are not wrong because they are professing the wrong theory, but they are wrong because they are giving you outdated information. In 2010 they are talking as if it is 1997 when good quality one-word information. This blabbering about the value of one or two word domain name is not of much use to most domain entrepreneur as almost all the good domain names are taken.

In our time, three-word domain names and domain names with alternate extensions are the best bet. If I am asked which one will be better: three-word domain names with .com extension or two-word domain name with .info extension? My reply will always be in favor of the former as .info is not the extension much surfed by users, if it had been .net or .org than story would have been different.

4 Steps to buying a good domain name

If you are not launching a ground-breaking product like twitter, or Flickr then you should stick to the domain names made up of the keywords searched by people in your industry. Follow the following steps:

Step 1: Search for various one, two, and three-word keywords searched mostly in your industry. Make a list of it in notepad. Also include related LSI keywords.

Step 2: In notepad make another list containing descriptive and superlative adjectives. Adjectives like top, best, etc., would go in this list. This list should only contain three to four characters adjectives. You can use “five characters” adjective as well, but do not make it longer than this.

Step 3: Use domain name analyzing and building software to do the permutation using both the list. There are couples of free software available to help you out.

Step 4: Check domain names for availability using the same software and register the ones that are available and which meets your need.

This is how we need to walk down the domaining path in 2010. Old rules, and outdated “Gyan” will not work in 2010 and beyond.

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02 Jan 10 What to Consider While Buying a Domain Name

In the Shakespearian world Rose by any name might have smelled sweetly, but lots of things have changed since Shakespeare abandoned this world. Now change the name of the flower from Rose to Lillie and the perception about the flower will change completely, at least on the Internet. We are living in the world where name is as important as the substance that carries it. That is why good domain names are so rare.

A good domain name may not make us millionaire or build a big business for us, but a bad domain name will certainly suck money out of our pockets giving zilch in return. Therefore, you should follow the following steps while buying a domain name.

How to buy a domain name

  1. Define the nature of your website: You need a short and descriptive domain name if you are going to be next Twitter, Flicker, or Facebook. What I mean to say is that if you have a ground breaking product or services to offer then short, simple, catchy, and easy-to-remember domain names like the ones in the previous sentence should be considered. But if you are offering informational products or free information on a certain topic then keyword-rich domain names should be bought. For example, if you are operating in weight loss market then domain names consisting of the keyword weight loss should be considered.
  2. Length of the domain name: One-word domain names are the best thing to have, but if you are reading this I am sure you cannot have one, unless you have millions of dollars to invest. Two-word domains are the second best thing. Lots of two-or-three-word domains are still up there to grab, so better rush now.
  3. Use Google Adwords keyword tool to find out which term in your niche has decent monthly search volume. Try to get a domain name related to that keyword. It will be a goldmine for you.
  4. Using wrong spelling or complex spelling in the domain names is not a good idea.
  5. I will also not suggest using hyphen in the domain names.
  6. A domain name represents your business; hence, it should be brandable.
  7. Using foreign word is also not a good strategy while registering a domain name.

These are some of the points that you should keep in mind while booking a domain name for a business. What else do you think is important? Please use the comment box and write in your suggestions.

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07 Oct 09 Domain Name Secret Unveiled

What is a domain name?

Domain name is a unique name given to each of the websites. There cannot be two websites with same domain name.

How to find a domain name?

There are many domain name registration company where you can choose a domain name of your liking and get it registered. The price of a domain name varies from extension to extension. Like .com, .net and .org extension comes for around $10, while .me comes cheaper.

Note 1: Currently, Gossimer is running a domain name promotion on .com, .net and .org domain names. You can purchase your .com, .net and .org domains for just USD 7.99. This is limited time offer so buy now before it goes back to its $10 level. Hurry!!!

Finding a domain name

Let me tell you that domain names are scarce resources, and almost all the 3 letters name has been taken and so has the four letters one. Hence, you need to think really hard on which domain name to choose. I am giving you a brief checklist below that will assist you in choosing a domain name. Before buying a domain name find the following:

  • What kind of business will you be in?
  • Do you have your keyword handy?
  • Is your domain name easy to remember?
  • Is it keyword rich?
  • Is it timeless? (Example: fifa2012.com will not be timeless. The utility of this domain will be zero after the fifa2012 world cup)
  • Are the spellings correct?
  • Can you find a right domain without using special characters like (-)?

Along with this, you also need to find the kind of extension you need. There are many domain extensions available. Some of them are very good while others are not so useful. If you want to buy a domain name then you should try to get .com for your domain, and if .com is not available go for .org or .net. If none of these are available for the domain name you have chosen then change the name unless you have specific use of that domain.

Country specific domain

If you are running a business exclusively for Indian market then getting a .in and .co.in domains is a good idea, as it is tightly focused on the market it is going to operate in.

Note 2: Gossimer has announced a Domain sale for .IN, .CO.IN, NET.IN, ORG.IN, GEN.IN, FIRM.IN, and IND.IN domains. You can get these domains for just USD 6.59. This is the cheapest you can ever get for country specific domain. Avail the discount and buy now!

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