23 Nov 09 Benefit of Corporate Blogging

Written by: bikram

Blogging has come to age now. It offers livelihood to many people, and for some it turned out to be a pot of gold. But will it benefit a corporate to establish a blog and hire someone to write for the company? This question is asked by many net-savvy CEOs, as they do not know the benefits a blog offers to their company. In this post, I will list down some of the benefits of corporate blogging.

Why a company should take blogging seriously

• A blog is a 2-way communication tool that will help your company talk to your customers in real time.
• It will also help your company understand what your customers have to say. Now, you do not need to rely on the blind marketing research data, which is never authentic.
• You can handle your customers’ issues in real time.
• You can keep your stake holders (employees, customers and investors) apprised of the recent development in your company.
• Your CEO can tell people about your company’s vision and mission.
• A blog will work as a direct channel between you and your stake holders.
• You can use this tool to spread words about the works you are doing for your community.
• A blog is a wonderful marketing tool. You can use it to build your brand.
• You can use a blog to create awareness about the issues you and your company cares for.
• You can use blog as a platform where your customers can raise the issues they have with you.
• Use blog to through the iron curtain that is stretched there between you and your customers.
• This will help you become accessible to your customers.

There are many more benefits of blogging. Can you help me in charting that out? Use the comment box and let me know what you think.

Tags: benefit, blog, Ceo, Ceos, Communication Tool, Investors, Iron Curtain, Livelihood, Marketing Research, Marketing Tool, Pot Of Gold, Real Time, S Vision, Stake Holders