06 Oct 09 3 Cs of Blogging – Comment, Conversation and Community

Written by: bikram

Acquiring new users and keeping the existing ones is the goal of any blog. The blog’s success in these two departments will determine the overall success of a blog, and fortunately there is a way to do this. A system that will help you acquire new visitors and retain the existing ones. We call it 3 Cs of blogging: Comments, Conversation and community.

Comment

Comment is the life blood for your blog. This is the juice that flows only when you write a compelling post and ask people to send in their views by adding call to action at the end of each blog post. At the end of the post ask your visitors to leave comments, suggestions and their opinions about the post. This will prompt them to write on your blog.

The best way to get comment is to write something controversial. Having said that, it is worth mentioning that despite what you do, comment rate will never be more than 1-2 percent of the total readership.

Conversation

Take it like this: you started the conversation by writing a post, and the readers did their part by writing their views in the comment box, now it is again on you to respond to each comment to keep the conversation going. You should never stop responding to your visitors. You will stop getting comments, the moment you stop responding to your visitors, so keep the conversation flow swift and let the comment juice flow.

Community

A lot of two-way conversation builds a community on your website, a community of people that have similar aspiration and desire. Now it on you, the blogger, to keep the community intact by providing the community what it seeks. If you want to build a pool of loyal reader then do not ignore any reader. Respect each of them, and respect their views. By respecting their views, I do not mean to say that accept it. You have all the right to contest their views and think differently, but do it in such a way that it does not offend the visitors.

Tags: Aspiration, blog, Blogger, Comments Suggestions, Desire, life blood, Lot, Loyal Reader, People, Pool, Readership, Respect, Success, Swift