29 Nov 09 10 Marketing Mistakes That Ensures Your Failure

Marketing is a fine line which every business has to travel. You need to calculate every step before you take. One wrong step and you are off the line into the ditch, which has no depth. A marketer needs to be careful about the words he speaks, and deeds he does. He also needs to carefully choose the words he use to express and idea, just one single misplaced word can be devastating. In order to succeed in your effort, you need to avoid erroneous thinking, and stay away from the following things as much as you can.

10 marketing mistakes to avoid

1. Not paying enough attention to the culture, history and usage behavior of the market.
2. Playing with words and fact to suit already defined purpose.
3. Not allowing two-way communication, instead relying solely on top-down message delivery system.
4. Thinking customer will not realize what the business covertly intends because customers are not wise.
5. Xenophobic or jingoistic reaction to the problem faced by the firm.
6. Not willing to change your mind and adapt yourself to the new situation because you are the best and the rest needs to accommodate.
7. Do not listen to consumers because they do not have any idea about what they need.
8. Develop a product first then start thinking about where to market it.
9. Believing only in the hard data, and not giving any importance to emotion and the perceptual cues left out by customers.
10. Spreading your resources too thin by trying to solve every one’s problem, instead of focusing on one need of one group of people.

You need to avoid each one of the above listed mistakes with your full force. Success will keep on eluding you, if you fail to do so.

Tags: Failure, Marketing Mistakes, Message Delivery System, Perceptual Cues, Usage Behavior