Taking our discussion on Black Hat SEO forward, in this article we shall focus on the techniques that have been denounced categorically as Black Hat SEO techniques by the SEO community as well as search engines, and which you should never use when optimizing your website.
Keyword Stuffing
This one is the first in the list of certified Black Hat SEO techniques. If you stuff your article with too many keywords, or put a list of keywords and nothing else in your webpage then your site will surely get penalized by the search engines. For more details, read How to use keywords in content.
Text Cloaking
Text cloaking means hiding the website’s text behind the background. This is done by making the text and the background color same. It is often used by spammy websites to hide the list of keywords from the visitors but keep it visible to the search engine spiders. In some cases the website also uses different texts for search engines and different text for visitors. In this case, the text written for the search engine ranking purpose is cloaked.
Doorway Pages
A doorway page is another failed Black Hat SEO attempt to fool the search engine. A doorway page is just like any other HTML page optimized for a couple of keywords or key phrases, but unlike other HTML pages, it is not visible to the visitors. Only the target search engines and their spiders, for which the page is designed, can see this page. When a user clicks on the doorway page in SERP (search engine result page), he or she is redirected to another page, the real website or webpage for which this doorway page was constructed. This activity is undertaken with an intention to artificially boost the traffic to the website.
Tags: Attempt, Background Color, Black Hat, Black Stuff, Doorway Page, Doorway Pages, Focus, Html Pages, Intention, Optimizing Your Website, Phrases, Search Engine Result, Search Engine Spiders, Search Engines, SEO, Target Search, Texts, traffic
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sales@gossimer.com
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Tags: Dear Customer, Disk Space, Dns Service, Email Accounts, Email Hosting, Launch, Login Credentials, Managed Dns, Money Back Guarantee, Parameters, Product Portfolio, Purchase Period, Scalability Issues, Spurts, Unlimited Bandwidth, Utc, Web Email, Web Hosting, Website Traffic, Worries
Now, as you are thinking about SEO, you must have started looking for information related to search engine optimization on the Internet, and the chances are quite fair that you bumped into something called Black Hat SEO. And there is also a possibility that you got fascinated by the quick result it claims to offer, but through this and other two articles let me warn you, on the onset, against the perils of using such unethical techniques to artificially boost the search engine ranking.
If you get caught, your website will be banned by all the major search engines. As it is Black Hat SEO tactics provide a short-term solution for the long-term problem, which is to build an exceptional user experience into your website in order to get repeat visits and loyal user base. One more thing, practicing Black Hat SEO will not win you many friends; rather it will push you to dark and dingy corner. Now, the question is what is Black Hat SEO and how to know, if I am using a White Hat SEO (acceptable form of SEO) or the Black Hat one? Let’s examine that. An SEO practice is called Black Hat SEO in the following situations:
- When the SEO technique used Breaks the policy and optimization guidelines set by search engines like Google, Yahoo, MSN, etc.
- When an SEO professional uses an unethical technique of cloaking selective content behind the background to hide it from the eyes of users, but keeping it visible to the search engine spiders.
- Creating a poor user experience by excessive use of any SEO technique also gets categorized under Black Hat SEO heading.
In the next article, we will talk about the techniques that are considered as out-and-out Black Hat by the SEO community at large. In the article following that we will talk about what different school of SEO thoughts has to say about Black Hat SEO technique, and what according to them is Black Hat and what it is not?
Tags: Black Hat, Dingy Corner, Engine Optimization, google, Loyal User, Major Search Engines, Perils, Search Engine Spiders, SEO, Term Solution, Unethical Techniques, User Experience, yahoo
Till now, we have been discussing separately different concepts and tools that you can use to optimize your website. I hope you are comfortable with the concepts we discussed so far. When all of these concepts come together, we call them on-page optimization. In this and the following article, I will be sharing some valuable tips that will help you optimize your webpage for maximum result. I will recommend you to keep this and the next article handy.
Domain Name: Having your main keyword in the URL will help your website rank better. Hence, start with looking for the most-valuable keyword for the niche you want to operate into, before buying a domain name. (Read SEO SIMPLIFIED: An Overview).
Static URL: Static URLs are considered search engine friendly. Keep the URLS short and static because major search engines do not like dynamic URL as it confuses their spiders. If you have a lengthy or dynamic URL in your website, convert it to short and static URL.
Example of Dynamic URL: http://www.google.co.in/search?hl=en&client=firefox-a&rlz=1R1GGGL_en___IN326&hs=jKW&q=static+URL&btnG=Search&meta=&aq=f&oq=
Example of Static URL: http://blog.gossimer.com/seo-simplified-an-overview/
Which one reads better?
XML Sitemap: XML Sitemap helps search engines in determining the kind of content your website has. It helps web crawler to index even those pages which are generally not accessible, like pages with rich media content, AJAX, JavaScript, etc. (For more details Read Sitemap Primer).
Keyword Density: Before making the webpage live, ascertain that the overall keyword density of the webpage lies between 2-7 percent. You should also avoid stuffing any one paragraph with keywords. The keyword density of each paragraph of the article/content as well as the overall keyword density of the article/content in question should lie between 2-7 percent. (Read Keywords in Content for more detail).
Title Tag: Put the main keyword in the title tag, and make the title tag interesting to read. The title tag should be very creative and should have crowd-pulling capability.
Meta Description Tag: You should write the description of your webpage here. Use the 160 characters available to you to describe the nature of your webpage. A good meta description tag increase the chances of click-through.
Meta Keyword Tag: List all the keywords used in the webpage here. Do not optimize any page for more than 3 keywords.
Image Optimization: Images and flash contents of the websites are inaccessible to the search engine. As the crawler cannot read or see the content of an image or flash file. You can use alt tag to make the image and/or Flash content of the webpage accessible to search engine spiders. (Read Keywords in Content Part –II for more detail).
Links: Avoid using any JavaScript, image or Flash link in your website. Always use text links, and use your primary keyword as anchor text for all the links.
Tags: Ajax, Aq, Article Content, Btng, Buying A Domain Name, Different Concepts, google, Jkw, Keyword Density, Major Search Engines, Maximum Result, Oq, Page Optimization, Rlz, Seo Optimization, Title Tag, Url Example, Web Crawler, Website Rank, Www Google
Enabling this feature will put a key icon (as shown in the picture) on the authentic mails coming from PayPal and eBay. This is an attempt to squelch the hackers’ attempt to steal money, personal information or both using these two services. PayPal and eBay users have been profusely targeted by hackers in the past. This is just the beginning, in time, Amazon, moneybookers and other authentic online retailers or other service providers will also get included in this safety net.
service is still in Beta mode, and available only to those hot-shots who suffer most due to “identity confusion or impersonation” as twitter puts it. Twitter puts a check-mark along with the word Verified Account above the name of the twitter account holder. (See picture)
