07 Feb 10 Not Everyone Pays Full Attention to TV During Super Bowl
This could be a piece of a good new or a piece of a bad news for you (depending upon the side you are), but The Nielsen Company has found that 12% of Super Bowl visitors do not pay full attention to their television sets when watching the game. They have one eye fixed on Television, while other helps them scan computer monitor. This new data came out of the A study of simultaneous TV and Internet usage conducted by the said company.
The Nielsen Company found that users watching both were more engaged with general interest websites, e-mails, and social networking websites. One interesting finding came that only 18% of simultaneous users checked sports related websites.
Among the sites that were accessed the most by simultaneous users during Super Bowl, Facebook stood at number one position with 23.50% viewers accessing it, while Google with 21.60% users stood at number 2.
Tags: Bad News, Facebook, Full Attention, google, Interest Websites, Internet Usage, Nielsen Company, Simultaneous Users, Social Networking, Sports, Super Bowl, Television Sets, Tv Internet, Watching The Game
07 Feb 10 3 Marketing Matrix You Must Use for Your Small Business
There are several things that matters when you develop and execute the marketing plan for your business, but some matrix are more important than the rest. In this short blog post, I am going to talk about 3 marketing matrix that are very important. Those are:
- PESTEL matrix (Political, Economical, Social, Technological, Environmental, and Legal)
- SWOT matrix (Strength, Weakness, Opportunity, and Threat)
- PLC (Product Life Cycle)
PESTEL
PESTEL matrix helps you understand the external environment in which your business is going to operate. It scans every factor that comes together to form the external environment. It tells you about political decisions and policies, economic factors like interest rates and taxes, social factors like new trend and social condition, new technology, environmental factors like weather condition and climate, and legal framework in which your business will breathe.
SWOT
SWOT stands for Strength, Weakness, Opportunity, and Threats. This matrix help you understand what is positive about your product, and what can cause its demise. This knowledge will help you a great deal in plotting your move on the strategy canvas. Your success and failure will depend a great deal on this.
PLC
PLC or Product Life Cycle is another important matrix. PLC divides the life cycle of a product into four categories: Introduction, Growth, Maturity, or Decline. It tells you about the stage of life cycle in which your product is. This knowledge will help you device a fitting strategy and tactics to cash in on the opportunity you are offered, or the threats you need to safeguard your products from. Different PLC stages require different measures. Pricing, promotion, placement, and marketing strategy for a product in the introduction stage will be different from a product in growth stage.
You should use all three matrices if you want to make informed decision pertaining to your business.
Tags: Canvas, Demise, Economic Factors, Environmental Factors, External Environment, Growth Stage, Legal Framework, Marketing Plan, Marketing Strategy, Matrices, Maturity, New Technology, New Trend, Political Decisions, Product Life Cycle, Social Factors, Stage Of Life, Strategy And Tactics, Success And Failure, Weather Condition
07 Feb 10 PayPal Collapsed for India, Now What?
It has not been a pleasant February for Indian freelancers, bloggers, online marketers, and affiliate sales person, PayPal has stopped sending payments to India. Well, they claim they have just stopped personal payment to India, but in reality, almost all types of payments—personal, services, invoiced, etc., — have been blocked by PayPal. When consulted, they say it has some issues with its “business partners” and “credit card companies” (as told to me by inarticulate customer care representative), which according to him will get fixed with seven days time.
Like countless others, I too doubt the authenticity of this claim. And like others, I too cannot help and reflect on the future of outsourcing to India?
Who runs the show?
It was a hard pill to swallow, but PayPal has proved that it is not the countless clients, freelance exchanges, job boards, blogging jobs, and small IT jobs that are running the show not what driving the freelance economy in India; it is PayPal that does. We are dependent on this company, and freelancing in India depends a great deal on the whims and fancies of PayPal.
It is PayPal that runs the show.
What needs to be done?
It is high time for us to look for alternative. There are quite a few, but none of them are half as good as PayPal is, yeah I am confessing this, though reluctantly. Moneybookers, Alterpay, 2CO, Xoom, Wire transfer, Western Union, eGold, etc., are there, but they are either too complex or not at all good.
We need to form an Indian equivalent of PayPal to safeguard ourselves from PayPal and other companies like that. An Indian online payment processing system that works according to the guidelines of Reserve Bank of India (Indian central bank) should be formed.
Confusion is not a nice place to be in. It is dark adn dingy in here, and it feels very bad.
Tags: Affiliate Sales, Bank Of India, Countless Clients, Customer Care Representative, Egold, Future Of Outsourcing, High Time, India Indian, Indian Equivalent, Online Payment Processing, Outsourcing To India, paypal, Personal Payment, Personal Services, Processing System, Reserve Bank Of India, Sales Person, Sending Payments, Western Union, Whims
06 Feb 10 Blog with a Friendly Face – Part 4
Presentation is important. How you present yourself will decide how people will perceive you. And believe me know one likes to befriend people who do not conduct them smartly. In this article I will talk about presentation part of a blog.
Get a professional designed blog theme
A blog design plays a very important role in making your blog look good. You should not mess with the design part of your blog. Hire a designer and get a custom theme for your blog. It will make your blog look different, and as they say it, looks matter.
If not, buy a professional theme
If you are just starting out then you may not have the budget for hiring a designer to design a cool theme for your blog. If this is the case then at least buy a professionally designed theme for your blog. I will not recommend going for any free themes, as they are bad-looking or overly used.
Post Format
It is not just the content of the post that matters, but it is the way it is presented. Use image, table, graphs, videos, and presentations etc., to make your post appear cool. In the text-only posts as well, you can craft paragraphs in such a way that it looks cool. You can use bullets, nested headings, etc., to achieve this purpose.
Before I talk about anything else in the series—which actually I am tempted to do—you should apply these tips in your blog. Go ahead and get a professional theme and also create a simple post. I will wait till you are done with that.
Word of caution: Do not waste inordinate amount of time on searching for a web designer or a professionally designed blog theme. Overdoing kills the joy.
Tags: Ahead, Amount Of Time, blog, Budget, Bullets, Caution, Custom Theme, Face, Free Themes, Graphs, Headings, Paragraphs, Plays, Presentation, Web Designer
04 Feb 10 Google Still Rules the Search Roost, Recorded a 58% Rise in Search Volume
In a study conducted for December 2009 by a market research firm comScore, Inc. it was found that Google has outperformed the global search market in year-on-year (YoY) growth. Google has recorded a YoY growth of 58% in December 2009 against December 2008, whereas, search market worldwide grew by 40%.
People used Google to make 87.8 billion searches in December 2009 as against 55.6 billion searches in December 2008. Yahoo came at distant number two position with only 9.4 billion searches in the same period. Chinese search engine was at number 3 with a total search volume of 8.5 billion searches. (See image for the complete result).
Among the search engines that outperformed the growth of search market were: Yandex with 91% growth, Microsoft sites (70% growth), eBay (58% growth), and Facebook (54% growth).
Bing (part of Microsoft sites) looked positive, but it still has a long way to go before it could match Google’s result. It would be interesting to see from here how it does in coming months.
Tags: Chinese Search Engine, ebay, Engines Search, Global Search, google, Google Search, Image, Market Research Firm, Match, Microsoft, Number 3, People, Roost, Search Engines, Search Market, Search Volume, yahoo, Yandex
Gossimer in the News
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
- Gossimer’s Expands to Reach Florida September 27, 2009The news is on the air that Gossimer, the fastest growing domain name registration company, is shifting its base to Melbourne, Florida from the first of October. [PR.com] […]
- Gossimer Offers the Cheapest .Com Extension September 24, 2009Gossimer, the fastest growing domain name registration company, is going to offer low-cost off-the-shelf .com domains at an unbeatable price for the month of October. [PR.com] […]
Gossimer Promotions and Announcements
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]